The new solution matches advanced audience segments to congressional districts to help TV stations optimize political advertising sales.
Congressional District Ratings
August 11, 2022
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Streaming News 2022: Maximizing Audience & Revenue
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Top 30 Station Groups: Standard General Leaps Into Second Place With Tegna Acquisition
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.