An NAB-sponsored panel on connected cars made the case that broadcasters must work closely with auto OEMs to shape their future there, while broadcasters’ content is their greatest leverage in the relationship.
TVN FOCUS ON TECHNOLOGY
See It At CES: 3.0, 5G, IoT, Connected Cars
For broadcasters, January’s Consumer Electronics Show will be a chance to drum up interest in ATSC 3.0 and check in on products — especially connected cars, voice-enabled devices and the internet of things — that will define consumers’ experiences over the next year.
