The explosive growth of connected TV advertising has left a wave of fraud schemes in its wake, according to a new report from DoubleVerify. DoubleVerify says the number of fraud schemes it uncovered jumped by more than 70% from 2020 to 2021.
Connected TV is expected to fuel strong growth in digital video advertising spending this year, according to a new outlook from the IAB. While digital video ad spending is seen growing 26% to $49.2 billion in 2022, CTV is expected to increase 39% to $21.2 billion. CTV spending increased 57% last year and has more than doubled between 2020 and 2022. In a survey, 76% of video buyers called CTV a “must buy” in their media planning budgets.
VideoByte, a provider of connected TV (CTV) advertising technology, selects DoubleVerify as its premiere partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. DoubleVerify is a leading software platform for digital media measurement, data and analytics, with strong capabilities in CTV inventory and the app ecosystem. With the CTV space […]
Media Pulse Insights & Technology, an exclusive connected TV advertising marketplace, today announced a partnership with Innovid, an independent CTV advertising and measurement platform for the world’s largest brands. Through this partnership, Media Pulse will bring Innovid’s advanced CTV creative advertising capabilities to the Canadian market and, specifically, to Media Pulse advertising clients. Innovid produces personalized […]
Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions data to target ad campaigns and measure their results. Automotive advertisers using the Premion platform to create regional and local streaming campaigns will be able to incorporate Polk audience segments and data on sales, make and model, price and vehicle type.
StackAdapt, a programmatic advertising technology company, and SpotX, a global video advertising and monetization platform, have formed a partnership focused on connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E […]
Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud.