U.S. Connected TV Ad Share Up 7 Points In Two Years

Ad Fraud Schemes Detected By DoubleVerify Jumped 70% In 2021

The explosive growth of connected TV advertising has left a wave of fraud schemes in its wake, according to a new report from DoubleVerify. DoubleVerify says the number of fraud schemes it uncovered jumped by more than 70% from 2020 to 2021.

IAB: Connected TV Advertising Will Rise 39% To $21.2 Billion

Connected TV is expected to fuel strong growth in digital video advertising spending this year, according to a new outlook from the IAB. While digital video ad spending is seen growing 26% to $49.2 billion in 2022, CTV is expected to increase 39% to $21.2 billion. CTV spending increased 57% last year and has more than doubled between 2020 and 2022. In a survey, 76% of video buyers called CTV a “must buy” in their media planning budgets.

VideoByte Partners With DoubleVerify To Eliminate Invalid Traffic

VideoByte, a provider of connected TV (CTV) advertising technology, selects DoubleVerify as its premiere partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. DoubleVerify is a leading software platform for digital media measurement, data and analytics, with strong capabilities in CTV inventory and the app ecosystem. With the CTV space […]

Media Pulse, Innovid Partner To Advance Connected TV Advertising In Canada

Media Pulse Insights & Technology, an exclusive connected TV advertising marketplace, today announced a partnership with Innovid, an independent CTV advertising and measurement platform for the world’s largest brands. Through this partnership, Media Pulse will bring Innovid’s advanced CTV creative advertising capabilities to the Canadian market and, specifically, to Media Pulse advertising clients. Innovid produces personalized […]

Premion Expands Deal With Polk To Help Auto CTV Campaigns

Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions data to target ad campaigns and measure their results. Automotive advertisers using the Premion platform to create regional and local streaming campaigns will be able to incorporate Polk audience segments and data on sales, make and model, price and vehicle type.

StackAdapt And SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt, a programmatic advertising technology company, and SpotX, a global video advertising and monetization platform, have formed a partnership focused on connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E […]

Connected TV Advertising To Hit $7B This Year

Advertising on connected TV like Hulu and Roku is expected to surge nearly 40% in 2019 to just under $7 billion, according to eMarketer. And by 2021, eMarketer expects connected TV advertising to surpass $10 billion. Of course, it’s worth noting this is still just a fraction of the $70 billion TV ad marketplace.

Despite Challenges, Connected TV Ad Spend Up

Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud.