Premion Expands Deal With Polk To Help Auto CTV Campaigns

Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions data to target ad campaigns and measure their results. Automotive advertisers using the Premion platform to create regional and local streaming campaigns will be able to incorporate Polk audience segments and data on sales, make and model, price and vehicle type.

StackAdapt And SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt, a programmatic advertising technology company, and SpotX, a global video advertising and monetization platform, have formed a partnership focused on connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E […]

Connected TV Advertising To Hit $7B This Year

Advertising on connected TV like Hulu and Roku is expected to surge nearly 40% in 2019 to just under $7 billion, according to eMarketer. And by 2021, eMarketer expects connected TV advertising to surpass $10 billion. Of course, it’s worth noting this is still just a fraction of the $70 billion TV ad marketplace.

Despite Challenges, Connected TV Ad Spend Up

Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud.