
All of E.W. Scripps stations will use Comscore’s television currency and will also use Comscore’s advanced automotive and political demographic currencies to sell the value and relevance, rather than just the size, of its audiences.
by Mark Miller
All of E.W. Scripps stations will use Comscore’s television currency and will also use Comscore’s advanced automotive and political demographic currencies to sell the value and relevance, rather than just the size, of its audiences.
25 August 2022
29 September 2022
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.