NIELSEN'S CONSUMER 360

Analyzing Consumer Shift To Cross-Platform

Nielsen’s president of global media products and advertiser solutions, Steve Hasker, shared Nielsen’s latest insights on how audiences are using multiple screens and devices. Rapid consumer adoption is driving a shift to digital, mobile and on-demand options. In just the last 12 months, smartphone penetration has gone up 34%, tablet adoption is up 400% and Internet-connected TV is up 25%.