Social Media: From Newbie To Must-Have
Media firms are working hard to realize the enormous benefits of using social media to engage consumers, creating relationships that ultimately result in increased audiences and, in turn, appeal to advertisers.
Anxiety Over How To Become CALM
Engineers say complying with the FCC’s upcoming loudness control regulations is a complex process that needs to be incorporated into station workflows.
Multiplatform Viewing Problems, Possibilities
Panelists offer suggestions on how to deal with the proliferation of viewing devices with the goal of grouping audiences “into meaningful slices for advertisers.”
Unresolved Issues Hinder Mobile DTV
While most agree that the new technology is vital to over-the-air TV’s success in the future, differences over copyrights, affiliate-network rights and relations still need to be worked out.
Uniformity Is Vital To Managing Content
For digital workflows to be efficient and successful, content needs to be in a high-quality, uniform format that can be transcoded when necessary.