Media firms are working hard to realize the enormous benefits of using social media to engage consumers, creating relationships that ultimately result in increased audiences and, in turn, appeal to advertisers.
Engineers say complying with the FCC’s upcoming loudness control regulations is a complex process that needs to be incorporated into station workflows.
Panelists offer suggestions on how to deal with the proliferation of viewing devices with the goal of grouping audiences “into meaningful slices for advertisers.”
While most agree that the new technology is vital to over-the-air TV’s success in the future, differences over copyrights, affiliate-network rights and relations still need to be worked out.
For digital workflows to be efficient and successful, content needs to be in a high-quality, uniform format that can be transcoded when necessary.