Non-Sports Content Spending Falls From 2022 Peak, Analyst Says

Growth is coming from sports and streamers, MoffettNathanson’s Robert Fishman finds.

Analyst: NBCU Tops Media Cos. With $22.5 Billion In Content Spending Excluding Sports

Comcast’s NBCUniversal is the biggest cash spender when it comes to non-sports content, according to a new report from Todd Juenger, analyst at Sanford C. Bernstein. According to Juenger’s accounting, NBCU’s spending, including Sky reached $22.5 billion in 2020.