The term may be popular in an age of blurring lines between platforms, but the Hollywood strikes have shown how the phrase can devalue creative work.
SPONSORED BY THE WEATHER COMPANY
Why an alerting strategy will help win customers in a multi-platform world
In an increasingly competitive, multi-platform environment, TV stations can deepen their relationships with viewers by creating an alerting strategy that goes beyond emergencies to enhance their lifestyles, while harnessing technology to empower content creators. It all starts with, for broadcasters, extremely familiar territory: the weather.
NewsGuard identified 141 brands that are feeding programmatic ad dollars to low-quality AI-generated news and information sites operating with little to no human oversight.