MARKET SHARE

The New Us: Local TV Marketing In 2020, Part 3

Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.

GM Posts 2Q Loss Pegged To Pandemic

The Detroit automaker had to close its plants from March 18 to May 18 due to the coronavirus, but production didn’t resume fast enough to hold off a net loss.

‘Wheel,’ ‘Jeopardy’ Head Back To Studios

Two of America’s longest-running game shows, Wheel of Fortune and Jeopardy are heading back to the studio. Both shows were hit by the COVID-19 production shutdown, but both syndicated shows, which come from Sony Pictures Television and CBS Television Distribution, are set to start filming this week and next. There will, however, be a few adjustments.

TVN FOCUS ON BUSINESS

TVN Focus On Business | Diginets Weather COVID-19, Holding Their Viewers

Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.

Pandemic Brings Change To ‘Bloated’ Ad Industry

The marketing business is going through a period of innovation as it sheds workers and tries to hold on to clients. Above:

Target For Premier League With Partial Crowds Is Oct. 1, Says Sports Minister

Baseball On TV Has Broadcast Workers Worried

Could changes to telecasts made during the coronavirus pandemic become permanent?

NEWS ANALYSIS

Who Will Save Local Journalism?

One of the worst affected industries during the coronavirus outbreak has been, ironically, a profession that should have been reporting on it. The long-struggling industry faces an “extinction event” amid COVID-19, robbing large swathes of the U.S. of news coverage.

More Studios Pull Out Of Mipcom

Fremantle, ITV Studios and BBC Studios say they will not attend the Mipcom TV market in Cannes (Oct 12-15) amid coronavirus concerns. ITV will host the ITV Studios Fall Festival, a series of virtual content sessions for buyers held over three weeks from Sept. 14.

DMA 89: SAVANNAH, GA

WTOC Anchor Gets First Shot Of COVID Vaccine

On Monday, Dawn Baker, an anchor at Gray Television’s WTOC Savannah, Ga.,  became the first volunteer to receive an injection in the first Phase 3 clinical trial of a coronavirus vaccine in the United States. She said the many lives lost and impacted by the coronavirus pandemic inspired her to volunteer.

Sinclair Kills Fauci Pandemic Story

Sinclair Broadcast Group will not air a report prepared for Eric Bolling’s America This Week that blames Dr. Anthony Fauci, the nation’s top infectious diseases expert, for creating the COVID-19 pandemic. In a tweet late Monday, Sinclair said that given the nature of Judy Mikovits’ claims to  Bolling, the segment was “not appropriate” to air, adding: “We also reiterate our appreciation for all that Dr. Fauci and his team have accomplished for the health and wellbeing of Americans and people worldwide.”

NEWS ANALYSIS

Every Sport Has A Coronavirus Plan. MLB’s Lasted Four Days

MLB Calls Emergency Meeting After 14+ Players Contract COVID In First 4 Days

Multiple outlets are reporting that Major League Baseball will hold an emergency meeting on Monday to discuss the remainder of the already-truncated 2020 season, after more than a dozen members of the Miami Marlins tested positive for COVID-19.

MARKET SHARE

The New Us: Local TV Marketing, Part 1

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, TVNewsCheck’s Paul Greeley shares the work — and the thinking behind it — of local TV marketing executives around the country to see how it’s changed to reflect the news events so far this year.

‘Access Hollywood’ Logs Positive COVID Case

An employee at daily entertainment newsmagazine Access Hollywood has tested positive for the coronavirus. The case was discovered through routine testing. According to a person familiar with the situation, the production has not shut down, and contact tracing has been implemented and completed.

Broadcasters Refine Remote Workflows

Broadcasters are prepared to stick with their remote production workflows for the long haul as the pandemic stretches on with no end in sight. A TVNewsCheck webinar last week found they’re continuing to try to bring as much of the studio into staffers’ homes as possible, not only for anchors and reporters but producers, director, editors and graphic artists, too.

Sinclair To Delay Airing Fauci Conspiracy Theory

Sinclair Broadcast Group has reversed course and has “decided to delay” a scheduled episode of America This Week with Eric Bolling reporting a discredited conspiracy theory that Dr. Anthony Fauci was responsible for creating the coronavirus. It said in a tweet: “We will spend the coming days bringing together other viewpoints and provide additional context. All stations have been notified not to air this and will instead be re-airing last week’s episode in its place.”

Judge Jerry Returns With ‘Quarantine Court’ Episodes

This week, NBCUniversal Television Distribution debuted all-new syndicated content with five episodes of Judge Jerry Quarantine Court. Through a partnership with independent studio Sneaky Big, the show was shot in three different states and merged to create a virtual courtroom. The producer said remote production and a virtual reality set “allowed every aspect of the show to […]

Liz Plank Joins NBC News For Digital Series On Coronavirus With ‘Positive Spin’

CBS’s ‘Love Island’ Eyes Return From Vegas

The network and producer ITV Entertainment have started preproduction work at a Las Vegas resort, where cast and crew can be inside a bubble — a la the NBA in Orlando — during filming. The goal is to have the show back on the air by the end of summer.

Sport-Less Spring Prompts KAVU Anchor’s Switch To News

COVID Will Help Digital Ads In Holiday Season

Because of the disruption to business caused by the COVID-19 pandemic, advertisers plan to put more money into digital ads and decrease spending on TV during the upcoming holiday season, according to Advertiser Perceptions.

WBBH Ft. Myers Anchor Tests Positive For COVID-19

‘Wendy Williams’ Sets In-Studio Return

Wendy Williams is returning this fall — and not from her home, but from the purple chair in her Manhattan studio. The queen of daytime gossip announced on Tuesday that her long-running syndicated show will resume production in-studio on Sept. 21.

Local Broadcasters Seek COVID Relief

Associations representing local broadcasters in all 50 states, the District and Columbia and Puerto Rico sent a letter to Congress, urging legislators to provide relief for local media so that it can “continue to serve their vital roles in informing Americans and keeping them safe.” Specifically, the letter asks Congress to see that local media has access to the Paycheck Protection Program and receive federal support for advertising.

Canceled Games Could Cost Sinclair $130M

With the Major League Baseball season about to belatedly begin, analyst Steven Cahall of Wells Fargo calculates that regional sports networks will cost Sinclair Broadcast Group $130 million in cash when the baseball, hockey and basketball seasons end.

Live Sports Will Set Records In Ratings, Subs

The return of live sports to U.S. TV screens will set “record” ratings in the second half of 2020 and attract new pay TV subs according to Needham & Co. analyst Laura Martin. “Streaming services like Netflix, Disney+, Apple+, etc. that benefited from live sports being dark have the most risk to their U.S. reported sub adds during the second half,” she writes.

Trump To Re-Start Coronavirus Briefings

President Trump said Monday he plans to re-start his daily televised coronavirus briefings, likely beginning Tuesday (July 21) at around 5 p.m. He said he may talk about “other things” as well.

‘Saturday Night Live’ Plots Return to Studio

If NBC and Lorne Michaels have their way, NBC’s Saturday Night Live this fall could move from being produced from cast members’ homes to being made the old-fashioned way — “from New York.” Michaels and his team are making plans to bring the show back to NBC’s Manhattan studios for the venerable late-night program’s 46th season, according to two people familiar with the matter

DMA 37

Cincinnati Stations Come Out Swinging

No TV market has had a quiet news cycle in 2020, and the Cincinnati stations have been all over the pandemic and civil rights protests, finding the local angles and serving them up to viewers, with all the stations justling to get ahead.

What A Lost College Football Season Would Mean

At some top programs, football can generate $150 million and as much as 75% of college sports revenue annually, and schools already have cut three times as many less popular sports during the pandemic as they did in the past three years combined. Now mere weeks away from training camps, the NCAA faces a difficult decision: With so much money on the line, is it possible, or even worth it, to play college football this season?

Why Resuming TV Production Is So Complicated

Virus testing and other challenges are complicating efforts to resume production four months after the COVID-19 pandemic halted film and TV shoots.

NBCU Staffers Brace For Widespread Layoffs

The axe is about to fall at media giant NBCUniversal to offset losses brought on by the coronavirus pandemic, the New York Post reports. The scale of the layoffs could not yet be determined, but insiders described the job cuts as “sweeping”and “significant.”

Three WPLG Newsers Recovering from COVID-19

WTOC Reporter Lyndsey Gough Hospitalized With Coronavirus

TVN TECH

TVN Tech | Cloud-Based Sales Workflows Still Evolving

TV salespeople have been working from home since March, but the technology necessary for the entire sales workflow to be cloud-based is still developing. Both WideOrbit and Imagine Communications are transitioning existing products to the cloud and developing new cloud-based software.

WTVJ Miami Reporter Finds Connection In The Struggle For Food

Pasadena’s Rose Parade 2021 Canceled

The Rose Parade that takes place on New Year’s Day will not ring in the new year in 2021 due to the coronavirus, the Pasadena Tournament of Roses Association announced Wednesday. It is the first time in 75 years that the parade has been canceled.

ANA Converts ‘Masters Of Marketing,’ Media Confabs To Virtual Events

ViacomCBS: ‘The Majority Of Employees Will Not Be Returning To U.S. Offices This Year’

In a memo sent to staff on Wednesday obtained by Variety, ViacomCBS President-CEO Bob Bakish wrote: “While we were hopeful we’d be able to bring a small number of employees back to U.S. office locations beginning in August, due to recent spikes it’s clear this will not happen. In fact, at this point, we are assuming the majority of employees will not be returning to U.S. offices this year.”