For Fox Stations, OTT’s Target Is Niche

Fox Television Stations CEO Jack Abernethy says the group’s decision to target African-American viewers on OTT with Fox Soul was part of a broader strategy to break from the pack in streaming news. News Now, its multiplatform streamer, takes a different tack using live coverage stitched together and “deejayed” from its Phoenix station with other O&Os soon to contribute.

Fox O&Os Create ‘Pop-Up’ Pandemic Channel

TheCoronavirusNow website went live on March 10. It was a quick launch triggered by a brainstorming session among senior Fox Stations executives late in February. CoronavirusNow, a lesson in rapid innovation, is an online aggregation site that combines content from 18 owned stations and other company assets (such as Fox Business). But unusually, there are also multiple links to stories from other sources — not just agencies like the AP or Reuters but organizations like NPR and the BBC.