With growing station group M&A and more in-house repping, industry observers say Cox Media Group may have to decide whether to sell the rep division or shutter it. However, Cox’s automated sales platform Videa remains a key asset.
The new multi-year agreement covers all Cox TV and radio stations plus CoxReps and Videa.
Voice platforms like Amazon Echo and Google Home are opening up a new front for media companies to reach consumers. Digital executives at broadcast and newspaper groups say that making early plays there and iterating quickly to a more seamless experience will earn them an important foothold in the smart home.
The Trustworthy Accountability Group program is designed to fight fraudulent traffic and improve transparency in the digital marketplace.
The trend of station groups creating and syndicating their own shows has proven itself as a worthy way to create cost-effective programming that speaks to local and regional audiences, according to a panel of executives who spoke Wednesday at NATPE.
The station group announces new broadcast leadership in Boston, Charlotte, Memphis, Orlando, Pittsburgh, Jacksonville and Miami.