Comscore today announced a renewed agreement to provide CoxReps with full-service ratings and impressions information for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “CoxReps is very pleased to renew our longstanding partnership with Comscore Local,” said Ann Hailer, COO, CoxReps. “The reliable and thorough audience information that Comscore provides gives our sellers the data they need to showcase the […]
Comscore today announced an agreement to provide CoxReps with full-service ratings and impressions data for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “We are happy to be reaffirming our long relationship with Comscore’s Local team,” said Ann Hailer, COO, CoxReps. “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for […]
Cox Media Group chooses the veteran of Tribune, Fox, NBC and CBS to oversee its national ad platforms. CoxReps’ Chief Operating Officer Ann Hailer and Soo Jin Oh, SVP of client solutions at Gamut will continue in their current roles, reporting directly to Wilson.
The firm’s SVP and director of sales moves up, effective immediately.
Cox Enterprises will retain a minority in the new company substantially owned by Apollo Global Management.
The rep firm promotes David Palmer to SVP of sales and Jason Morrow to president of TeleRep.
While some other broadcasters say the move to bring its rep business in-house may work due to Gray’s size, many think it’s risky business, with the costs likely to outweigh the benefits. The decision to go it alone was not made lightly, said Gray’s Kevin Latek, SVP, business affairs. “We analyzed this every which way possible for pretty much close to a year until we came just to form a consensus … that this was the right direction for Gray to go.”
It is canceling its contracts with reps Katz Media Group and CoxReps to take the business in-house. It has hired former Katz execs Becky Meyer and Mike Jones to head the effort, which it expects will save it $8 million-$9 million next year in commission costs.
CoxReps today introduced Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and comprehensive media solutions on local, regional and national levels, the company said.
Petry has been losing a steady stream of clients due to station consolidation and to the periodic raids that reps stage on each other’s business. Last month, news broke that Petry had lost its biggest client, LIN Media, which is going to Katz Television, as well as the Journal Broadcast Group.
Just days after news that Petry Media had lost Journal Broadcast to Katz Television comes reports that LIN Media is taking its rep business elsewhere. No offfical word yet from Petry or LIN.
The two leading rep firms along with the broadcast software developer will provide the financial support to maintain and further develop the system for buying and selling spot TV.