How Syfy Creates Social Phenomenons

Along with the channel’s revamped branding in 2009, new strategies for formulating and distributing content online emerged. Whether it’s populating Syfy Sync (a second-screen experience for Android and iPad) or preparing for the April 2013 launch of Defiance (dubbed “the world’s first videogame/TV series hybrid”), Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits while exploring new ways to entertain. Craig Engler, SVP-GM of Syfy Digital, details the channel’s tactics, including what’s resonating with viewers.