MARKET SHARE
What Local TV Marketers Want To Know
MARKET SHARE
Local TV News Marketing, What Works?
MARKET SHARE
What Station CSDs Want From Their Marketing VPs
MARKET SHARE
Hey General Managers, Marketing Wants A Word
MARKET SHARE
Hey News Directors, Marketing Wants A Word
TVN CREATIVE SERVICES DIRECTORS SURVEY
Social Media Climb As Station Promo Tool
TVNewsCheck‘s second annual survey of creative services directors and promotion managers finds that social media have risen in stature, with 51.5% of respondents saying that they were either “extremely” or “quite” effective in promoting newscasts. That compares to 43.1% last year. Other findings show respondents grading the prospects of the local broadcasting business, local news quality, their management, their budgets and a host of others areas that promotion people deal with every day.
