Ahmad-Visomirski returns to South Florida after launching her career in marketing for TV and broadcasting more than three decades ago as an intern at WPLG Miami.
QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
Owen Simon, a former marketing executive with Group W Productions and The Mike Douglas Show, died Friday in Los Angeles, his family said. He was 93. Simon started his career with KQV and KDKA radio in Pittsburgh. He worked for Group W Productions in New York and Philadelphia before coming to Los Angeles when The Mike Douglas Show relocated to California in 1978. He received the Promax Lifetime Achievement Industry Award, which recognized his contributions to creative services during his 40-year career.
New jobs posted to TVNewsCheck’s Media Job Center include openings for multimedia journalists at WAAY in Huntsville, Ala., and a creative services director for KDRV in Medford, Ore.
Capitol B Creative Studios will offer clients business intelligence and strategy-fueled creative and branding.
New jobs posted to TVNewsCheck’s Media Job Center include openings for creative group managers, producers, social media producers, producer/editors and coordinators at the Meredith Creative Group locations in Phoenix and Nashville.
Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
Broadcasters won’t be hampered by remote working conditions for election night 2020, and they have a bevy of new graphics and augmented reality tools to help them tell the story. Above, Broadcasters can make complex data easy for viewers to grasp through augmented reality objects generated by Brainstorm graphics using real-time data from different sources. A Punt, a regional channel in Spain, covered municipal elections, and this interactive map shows the winning party in each town, with detailed results for the seats won in each town are shown on the chart of the left side. The bars on the bottom show a rundown of all the cities, in alphabetical order, with the results in real time.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.
Following up on its effort that allowed small businesses to buy advertising times through a self-serve ad manager, Hulu has launched creative advertising services for small and medium-size businesses. The effort looks to either repurpose existing video for streaming TV or to provide services for businesses that want to start from “scratch.”
New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.
If you’re a creative services producer looking for a place with an outstanding news product, a collaborative team approach, the latest equipment, and work for a multimedia company that’s locally owned, you will not find a better TV station than WINK in Fort Myers, Fla.
Tomiko Iwata has been promoted to executive vice president, head of creative services at Fox Entertainment. She will be responsible for overseeing all of Fox’s creative services, including experiential marketing across divisions. In addition to overseeing her Los Angeles-based staff, she will lead a team based in New York.
The opening is at the Fox-owned duopoly of WTTG-WDCA. This is a fast-paced, large market environment, and candidates should expect to do it all, from station image campaigns to topicals, from sales to digital.
Kyle Gaca has been with the Fox Television Stations graphic team since its inception in 2009.
When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
The veteran creative services director will oversee marketing, branding and creative services at Tribune’s Fox-CW duopoly in Hartford, Conn.
When it comes to balancing the needs of a TV station’s news marketing, creative services directors should “follow the money.” What’s more important, the 40-50 hours of local news being broadcast on the TV screen, or the station’s growing usage of mobile, news apps, websites and social media? Three TV execs explain their stations’ digital usage and revenue in an attempt to discover some clarity.
How should station general managers and creative services directors go about finding qualified people to fill vacancies? The new breed of CSDs must have experience in the digital realm, promoting websites, apps, using social media like Facebook and Twitter, and buying digital media to recruit news viewers. Here are some tips.