MARKET SHARE

WBAL Names Aletha Rideout Assistant Creative Services Director

TVN TECH

TVN Tech | Upping The Election AR And Graphics Game

Broadcasters won’t be hampered by remote working conditions for election night 2020, and they have a bevy of new graphics and augmented reality tools to help them tell the story. Above, Broadcasters can make complex data easy for viewers to grasp through augmented reality objects generated by Brainstorm graphics using real-time data from different sources. A Punt, a regional channel in Spain, covered municipal elections, and this interactive map shows the winning party in each town, with detailed results for the seats won in each town are shown on the chart of the left side. The bars on the bottom show a rundown of all the cities, in alphabetical order, with the results in real time.

TVN’S MEDIA JOBS

Creative Services Director Opening

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.

Hulu Starts Creative Services Effort

Following up on its effort that allowed small businesses to buy advertising times through a self-serve ad manager, Hulu has launched creative advertising services for small and medium-size businesses. The effort looks to either repurpose existing video for streaming TV or to provide services for businesses that want to start from “scratch.”

TVN’S MEDIA JOBS

Producer-Writer-Editor Job In Creative Services

New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.

TVN’S MEDIA JOBS

Creative Services Producer Needed In Paradise

If you’re a creative services producer looking for a place with an outstanding news product, a collaborative team approach, the latest equipment, and work for a multimedia company that’s locally owned, you will not find a better TV station than WINK in Fort Myers, Fla.

TVN’S MEDIA JOBS

Marketing, Creative Services Openings

Fox Promotes Creative Services Head Iwata

Tomiko Iwata has been promoted to executive vice president, head of creative services at Fox Entertainment. She will be responsible for overseeing all of Fox’s creative services, including experiential marketing across divisions. In addition to overseeing her Los Angeles-based staff, she will lead a team based in New York.

TVN’S MEDIA JOBS

Creative Services Producer Needed In D.C.

The opening is at the Fox-owned duopoly of WTTG-WDCA. This is a fast-paced, large market environment, and candidates should expect to do it all, from station image campaigns to topicals, from sales to digital.

MARKET SHARE | DMA 144: DULUTH-SUPERIOR, WI

KBJR’s News, Creative Services Team On ‘Our New Weather’ Doc

Gaca Now FTS Graphic Hub Creative Services VP

Kyle Gaca has been with the Fox Television Stations graphic team since its inception in 2009.

MARKET SHARE

A Guide For Recruiting Local TV Marketers

When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend.  So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.

MARKET SHARE

NBC/Telemundo Program Grows Station Marketers

Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.

MARKET SHARE

What’s Happening In Your Creative Services Shop?

DMA 30: HARTFORD, CT

Vazquez To Head WTIC-WCCT Marketing

The veteran creative services director will oversee marketing, branding and creative services at Tribune’s Fox-CW duopoly in Hartford, Conn.

MARKET SHARE (DMA 9 ATLANTA)

WAGA Ups Zellmer To Regional Creative Services VP

Making Digital Sense In A Broadcasting World

When it comes to balancing the needs of a TV station’s news marketing, creative services directors should “follow the money.” What’s more important, the 40-50 hours of local news being broadcast on the TV screen, or the station’s growing usage of mobile, news apps, websites and social media? Three TV execs explain their stations’ digital usage and revenue in an attempt to discover some clarity.

MARKET SHARE (DMA 17: DENVER)

KMGH Reorganizing Creative Services Department

MARKET SHARE

Want A Job? Advice For Creative Services Candidates

MARKET SHARE

Comments On ‘Where Are Next-Gen TV Marketers’

MARKET SHARE

Next-Gen TV Marketers, Where Are They?

How should station general managers and creative services directors go about finding qualified people to fill vacancies? The new breed of CSDs must have experience in the digital realm, promoting websites, apps, using social media like Facebook and Twitter, and buying digital media to recruit news viewers. Here are some tips.

MARKET SHARE

What Station CSDs Want From Their Marketing VPs

MARKET SHARE (DMA 106: TALLAHASSEE, FL)

Elliot Toole Retiring After 49 Years In TV

DMA 149 (SIOUX CITY, IA)

KCAU Creative Team Wins Signed Les Paul Guitar

MARKET SHARE (DMA 52: BUFFALO, NY)

WKBW Promotes Its Home-Grown Meteorologists

MARKET SHARE (DMA 109: BOISE, ID)

The Buck Stops In Boise

MARKET SHARE

Stephen Arnold Music Wants Your Best Creative

DMA 35 (MILWAUKEE)

WTMJ Anchor Proves Value Of Promo Depts.

MARKET SHARE

Preying – And Praying – For Preditors

MARKET SHARE (DMA 54: FRESNO, CA)

KFSN Fresno Turns Positive Stories Into Marketing

MARKET SHARE (DMA 46)

To Attract News Viewers, WFMY Shoots Itself

MARKET SHARE (DMA 61: KNOXVILLE, TN)

WBIR Adds Game Changer To High School Sports

DMA 4 (PHILADELPHIA)

WPVI Sponsors Nation’s Largest Free Music Fest

MARKET SHARE (DMA 44)

WVBT Portsmouth, Va., Seeks A New Face

DMA 48

WJXT Jacksonville Unveils Graphics, Logo Changes

MARKET SHARE

Digital Isn’t A Question, It’s Where, How Much

PROMAXBDA 2014 COMMENTARY BY PAUL GREELEY

Promo Priority: Finding, Keeping ‘Preditors’

In the lexicon of TV station creative services, a preditor is a writer, producer and editor. They can be a virtual one-person marketing machine. And increasingly, finding people to fill these roles is becoming difficult, especially for small and medium-market stations. Here’s why and what needs to be done to solve the problem.

MARKET SHARE (DMA 20: SACRAMENTO, CA)

Comedy Is A Nice Change For News Marketers

MARKET SHARE

Creative Services Growing Next-Gen GMs

MARKET SHARE (DMA 93: BATON ROUGE, LA)

WBRZ Declares Yard Makeover Contest A Success