Broadcasters won’t be hampered by remote working conditions for election night 2020, and they have a bevy of new graphics and augmented reality tools to help them tell the story. Above, Broadcasters can make complex data easy for viewers to grasp through augmented reality objects generated by Brainstorm graphics using real-time data from different sources. A Punt, a regional channel in Spain, covered municipal elections, and this interactive map shows the winning party in each town, with detailed results for the seats won in each town are shown on the chart of the left side. The bars on the bottom show a rundown of all the cities, in alphabetical order, with the results in real time.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director at Nexstar’s WDAF, the Fox affiliate in Kansas City.
Following up on its effort that allowed small businesses to buy advertising times through a self-serve ad manager, Hulu has launched creative advertising services for small and medium-size businesses. The effort looks to either repurpose existing video for streaming TV or to provide services for businesses that want to start from “scratch.”
New jobs posted to TVNewsCheck’s Media Job Center include an opening in creative services for a producer-writer-editor at a Cox’s Boston Fox affiliate, WFXT.
If you’re a creative services producer looking for a place with an outstanding news product, a collaborative team approach, the latest equipment, and work for a multimedia company that’s locally owned, you will not find a better TV station than WINK in Fort Myers, Fla.
Tomiko Iwata has been promoted to executive vice president, head of creative services at Fox Entertainment. She will be responsible for overseeing all of Fox’s creative services, including experiential marketing across divisions. In addition to overseeing her Los Angeles-based staff, she will lead a team based in New York.
The opening is at the Fox-owned duopoly of WTTG-WDCA. This is a fast-paced, large market environment, and candidates should expect to do it all, from station image campaigns to topicals, from sales to digital.
Kyle Gaca has been with the Fox Television Stations graphic team since its inception in 2009.
When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
The veteran creative services director will oversee marketing, branding and creative services at Tribune’s Fox-CW duopoly in Hartford, Conn.
When it comes to balancing the needs of a TV station’s news marketing, creative services directors should “follow the money.” What’s more important, the 40-50 hours of local news being broadcast on the TV screen, or the station’s growing usage of mobile, news apps, websites and social media? Three TV execs explain their stations’ digital usage and revenue in an attempt to discover some clarity.
How should station general managers and creative services directors go about finding qualified people to fill vacancies? The new breed of CSDs must have experience in the digital realm, promoting websites, apps, using social media like Facebook and Twitter, and buying digital media to recruit news viewers. Here are some tips.
In the lexicon of TV station creative services, a preditor is a writer, producer and editor. They can be a virtual one-person marketing machine. And increasingly, finding people to fill these roles is becoming difficult, especially for small and medium-market stations. Here’s why and what needs to be done to solve the problem.