WKBW Promotes Its Home-Grown Meteorologists
The Buck Stops In Boise
Stephen Arnold Music Wants Your Best Creative
WTMJ Anchor Proves Value Of Promo Depts.
Preying – And Praying – For Preditors
KFSN Fresno Turns Positive Stories Into Marketing
Exclusives
To Attract News Viewers, WFMY Shoots Itself
WBIR Adds Game Changer To High School Sports
WPVI Sponsors Nation’s Largest Free Music Fest
WVBT Portsmouth, Va., Seeks A New Face
Digital Isn’t A Question, It’s Where, How Much
Promo Priority: Finding, Keeping ‘Preditors’
In the lexicon of TV station creative services, a preditor is a writer, producer and editor. They can be a virtual one-person marketing machine. And increasingly, finding people to fill these roles is becoming difficult, especially for small and medium-market stations. Here’s why and what needs to be done to solve the problem.
Comedy Is A Nice Change For News Marketers
Creative Services Growing Next-Gen GMs
WBRZ Declares Yard Makeover Contest A Success
WXMI Tries To Undo 15-Year-Old Branding
Commercial Vs. Public TV Marketing
L.A.’s KABC Reaches A Million Facebook Followers
WMAR’s Late News Strategy Wins Ratings, Awards
A Writer/Producer’s First Day In TV At WBRZ
Every Station Employee Is An Ambassador
What I Learned Calling Every CSD In The Country
Syndicators Rally Stations With Promo Plans
Television’s major syndicators will meet next week with TV station creative services directors at the third annual PromaxBDA Station Summit, sharing promotional plans and trying to whip up some of that enthusiasm for their new offerings including CBS Television Distribution’s Arsenio Hall and Bethenny from Warner Bros.
Jeffrey Funk today was named Creative Services Director of Tribune Broadcasting’s ABC affiliate WGNO New Orleans (DMA 52). Funk has over a decade of creative, marketing and TV promotions experience. […]
