Playout has taken a leading role in early IP deployments around the world. As master control technology providers work to transition customers, they are focused on providing platforms that can operate on premises, fully in the cloud or in hybrid set-ups.
Everyone from smaller station groups to major playout centers are examining software- and cloud-based solutions as they look at consolidation, centralization and density of operations. But whether IP and virtualization can replace all SDI functionality today remains a “big question mark” for many broadcasters. Above, Grass Valley’s iTX channel control. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.
The announcement comes after the successful completion of joint project by Sony and Crispin to create a cloud-based ingest operation for Tegna, called the Media Clearinghouse, and an earlier project, Public Media Management, which provides master control and cloud-based distribution service for PBS.
Broadcasters increasingly are getting comfortable with the idea of replacing their existing baseband master control and playout infrastructure with a cloud alternative when the next technical refresh happens. However, for those looking to the public cloud questions remain about live TV. There’s also a nagging concern that must be addressed before broadcasters hand their cash registers over to something as ethereal as the cloud. Be sure to look for Part II on Monday, April 17. Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.