Cronkite News wanted to test the idea that audiences on-air and online would stay longer and be more engaged with our coverage if we gave them the chance to participate via a live news quiz testing their knowledge of recycling while we reported on the problem. For easy scoring, we opted to go with 10 questions incorporated during the first 15 minutes of our newscast dedicated to recycling coverage. Spoiler alert: This show dramatically overperformed its average for audience engagement.
