The integration makes Comscore an approved measurement vendor in Roku’s Measurement Partner Program and allows Comscore’s agency and advertiser clients to access Roku-specific co-viewing data across ad campaigns on the Roku platform, including The Roku Channel.
Tony Katsur, CEO of the IAB Tech Lab, shares how he’s trying to solve for universal reconciliation, universal audit, audience interoperability and creating strong anti-fraud mechanisms in CTV among an ambitious list of other priorities in 2023. A full transcript of the conversation is included.
Innovid has introduced its TV measurement platform for converged TV, InnovidXP, which it says demonstrates its “commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving […]
NBCUniversal, conducting a high-profile process to find measurement approaches that better fit the modern media world, tapped iSpot.TV as the first company in the stable it will use for quantifying cross-media video consumption in advertising sales transactions.
Major agency holding companies GroupM, Dentsu and Horizon Media are among the framework’s earliest beta participants
The Data Plus Math platform will let NBCUniversal measure the incremental impact of audience delivery across all screens, including linear, VOD and OTT.
Exclusives
The cable company is the latest media firm to sign on to Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution.
Comscore said Monday that A+E Networks will join other media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta […]
Steve Haskar, Nielsen’s new COO, says he hopes once the total audience data is available to the public, the industry will see that the company is indeed making strides in measuring across platforms. Media companies are seeing an audience lift about 10% from additional platforms, he says.
Symphony Advanced Media, the San Francisco-based media measurement and research firm, is looking to take on incumbents like Nielsen and comScore with Tuesday’s launch of cross-screen measurement tool VideoPulse.
Advertisers already understand the emergent need in cross-platform measurement. Why? Because they know that video is moving across platforms, and it’s only becoming more pervasive with time. In addition, advertisers recognize that achieving reach by connecting with desired audiences is only effective when messages resonate and cause desired audiences to react at the point of sale.
TV Drives More New Customers Than Digital
Not all media is created equal when delivery new and old consumers to brands. When it comes to media exposure via TV, nearly 70% of purchasing household gains came from new customers that were new to the brand and category. Digital media activity gets more sales activity from existing brand customers than new customers.
In an effort to provide a more complete picture of all TV viewing, CBS now says it will periodically release audience data across all platforms for its TV shows — including video on demand and online streaming. The first program being offered by CBS is its summer hit Under the Dome.
Research Prominent At Upfront Events
In a sign of how much advertiser hunger to demonstrate ROI and follow consumers to new platforms has increased, research in many forms seems to be increasingly finding its way into network recruitment. The importance of getting a currency in place with a single aggregated rating soon might be a benefit to Nielsen.
ABC, ABC Family and ESPN will announce Tuesday that they have adopted the Nielsen Online Campaign Ratings system to measure viewing across both television and online sites, and will base all sales on estimates of what total viewing will be on all those platforms.
Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced Monday. Vizu’s ad measurement and optimization technology will be incorporated into the aforementioned service that Nielsen has been developing with media planning and buying company GroupM.
