Sling TV, the digital pay TV provider, is partnering with comScore, the media researcher, to develop what the companies say is the first cross-platform effort to measure addressable advertising.
Q&A WITH GIAN FULGONI
ComScore CEO Breaks Down Measurement
Gian Fulgoni, who co-founded comScore in 1999 and returned as the company’s CEO in 2016, talks about the state of the company’s cross-platform efforts.
TCA PRESS TOUR
Fox’s Reilly Pushes Cross-Platform Ratings
With many TV broadcasters continuing to suffer with weak viewership on their linear networks, Kevin Reilly, Fox chairman of entertainment, stressed that live-only TV ratings shouldn’t be looked in a vacuum.
