Social media platforms are fast evolving, and newsrooms that have come to rely on them are turning to new tools to keep up. From more granular analytics to better tools for incorporating social content into stories, newsrooms — and the vendors they work with on social — are moving along a sharp learning curve.
TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.
The move by the Local Media Association is in partnership with Facebook, Instagram and CrowdTangle.
The Local Media Consortium (LMC), a partnership of leading local media companies, today announced a partnership with CrowdTangle (www.CrowdTangle.com), a Facebook-owned content discovery and social monitoring platform, to provide the LMC’s members with access to CrowdTangle’s tools for real-time social media monitoring and tracking in newsrooms across the U.S. All of the LMC’s membership, which is composed […]
CrowdTangle’s personalized real-time social media tracking and discovery platform will help Tegna Media stations track local and national breaking news and major events as well as aid its journalists in telling stories.