Donald J. Hall Jr., chief executive officer of Hallmark Cards, announced that Hallmark has completed the short-form merger with Crown Media Holdings, home of Hallmark Channel and Hallmark Movies & Mysteries, and has taken the company private.
Multi-screen media measurement firm Rentrak Corp. announced that it has signed a long-term TV Essentials contract with Crown Media Holdings Inc. for its Hallmark Channel and Hallmark Movie Channel cable networks. Hallmark used Rentrak’s proprietary “Stickiness Index” during the 2011 upfront season. “We expanded our relationship to a full subscription to Rentrak’s TV measurement service […]