A committee from NCTA’s board, led by Comcast’s David Cohen and Advance Newhouse CEO Steve Miron, is gearing up to launch a survey and study of the cable industry’s various groups, such as WICT, The Cable Center and CTAM. The survey may be disseminated as soon as this week.
The Cable & Telecommunications Association for Marketing and the Association of Cable Communicators agree to merge.
CTAM tapped Vicki Lins as its new president and CEO, following John Lansing’s departure in September. Lins, who has worked for Comcast Spotlight and Canoe, most recently was EVP-chief marketing officer for United Way Worldwide and Clear Channel Outdoor.
When 2014 started, there was a lot of handwringing over the progress of TV Everywhere. But with more TVE deals getting done, awareness and adoption has grown. A year ago, only 19% of consumers were aware they had TVE capability, with that up to 54% today, CTAM President-CEO John Lansing said (CTAM’s goal is to get that to 65% by the end of Jan).
Her retirement comes as a newly-consolidated industry depends less on an external marketing association, which has canceled its annual conference and plans to cut staff by a quarter.
