CTV

Sabio Holdings Names Humera Kassem Chief People Officer

Sabio Holdings Inc., a provider of connected TV and over-the-top advertising platforms, has appointed Humera Kassem as chief people officer. As the latest member of Sabio’s executive team, Kassem is charged with all aspects of the company’s global HR function, including compensation and benefits, talent acquisition and retention, learning and development, HR operations, and organizational development and […]

Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire

The bulk of advertising spend on Roku and Amazon Fire TV — two major streaming video distributors’ devices/platforms — comes via virtual pay TV providers such as Hulu + LiveTV, Pluto TV, Tubi, FuboTV and Sling TV. In November, 71% of Roku ad advertising spend and 62% of Fire TV ad spend was through vMVPD (virtual multichannel program distributors) apps, according to Pixalate, the CTV analytics company.

Estrella Media Taps FreeWheel To Expand CTV Ad Business

Estrella Media said today it’s working with Comcast’s FreeWheel unit to help boost its connected TV advertising businesses. The combination will take advantage of the growth in Hispanic CTV viewing, the companies said.

Survey: Ad Agencies Expect To Spend More On CTV

Agency executives surveyed by Pixability said they plan to invest more in CTV, even in an environment when some advertisers are being more conservative about spending in a cloudy economy.

COMMENTARY BY GAVIN BRIDGE

Why Comcast And Charter Are Embracing CTV

The recent news that Comcast and Charter are branding their joint venture into connected TVs, devices and free streaming Xumo — with the existing FAST and AVOD service now known as Xumo Play — shows the two pay TV giants are getting serious about safeguarding future revenue streams.

Vevo Partners With Amagi To Support Its Global CTV Expansion

Vevo, a leading music video network, today announced enhancements to its global connected TV (CTV) programming and advertising infrastructure by partnering with Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV. “As Vevo expands and monetizes on CTV worldwide, we are extending our capabilities correspondingly in order to work with more […]

YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners

People have become dependent on content from YouTube to help them do everything from learning how to fix a flat tire on a car, to how to bake a loaf of sourdough bread. These are moments that matter, so to help advertisers reach engaged viewers, YouTube will launch a feature it calls Moment Blast, designed for brands looking to raise awareness in key moments in a day, such as during major sporting events, movie releases or product launches.

DigiCAP, iWedia Collaborate To Create ATSC 3.0-Hybrid HDMI Dongle

DigiCAP, the solution provider of ATSC 3.0 headend and the manufacturer of ATSC home gateway devices, and iWedia, part of Zappware Entertainment Group International (ZEGI) and the provider of world-class software solutions for connected TV devices, today announced their collaboration to create the first ATSC 3.0-Hybrid HDMI dongle of its kind. The solution, named AirCaster, will enable […]

FuboTV Sees Ad Sales Boost Using The Trade Desk’s Unified ID 2.0

FuboTV said that it saw ad spending on its streaming platform grow rapidly since it started using Unified ID 2.0 to make transactions on The Trade Desk’s platform. FuboTV became the first Unified ID 2.0 connected TV partner in February.

Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases

Media agency Magna Global forecasts that video advertising revenue will drop 3.1% next year, with gains in connected TV and other forms of over-the-top and ad supported VOD offset by declining spending on national linear TV. Magna sees national linear TV falling 5.8% in 2023, following a projected 3.3% drop in 2022. So far in the first half 2022, national linear ad revenue is up 2.4%.

TripleLift, Zype Bring In-Show Ads To CTV Programmatically

Video platform Zype and ad tech company TripleLift said they are working together to offer in-show advertising placements that can be inserted in connected TV streams and executed programmatically. TripleLift’s said its ad formats are non-disruptive and enable content owners to reduce ad breaks without sacrificing revenue, while giving advertisers contextual relevance.

IBC: Imagine Delivers Aviator Plan And Monetize For Ad-Supported Linear And CTV

Imagine Communications announced what it calls “a major milestone” in the continuing rollout of its award-winning Imagine Aviator with delivery of the platform’s integrated Plan TV and Monetize TV solutions. The latest advances in the platform ― designed to enable media companies to extract the maximum revenue potential from their assets ― will debut at […]

A TV Anchor Is Ousted And Viewers Ask If Sexism Is To Blame?

The chief executive of a Canadian news network pushed back against allegations that sex, age or gray hair were factors in the abrupt dismissal of the veteran journalist, Lisa LaFlamme.

Firing Of TV Anchor Stirs Debate About Sexism, Ageism In Canada

For years, until her unceremonious firing earlier this week , Lisa LaFlamme was a fixture in living rooms across Canada. The abrupt dismissal of one of the country’s most prominent TV anchors — who covered the biggest stories of her time, including elections, wars and natural disasters — has prompted a widespread backlash and a national conversation about sexism and age discrimination in the media.

Amagi Sets New Partnership With VIDAA

Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, today announced a Connected TV (CTV) content distribution agreement with VIDAA, the provider of a smart TV operating system and content platform on Hisense TVs and other smart TVs. The partnership, leveraging Amagi’s Content Plus marketplace, gives VIDAA users in the Americas, Australia […]

Commentary: The Business Of Journalism Is Ruthless. Lisa LaFlamme Is Just The Latest Casualty

Lisa LaFlamme Forced Out As Chief News Anchor At Canada’s CTV Network

Half Of Innovid’s Ad Impressions Were CTV During 2Q

DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification

DoubleVerify said its new system for dealing with the issue of advertisers paying for connected TV ads that appear on devices and apps hooked up to TVs that are turned off has cut down on fraud and improved performance.

Tremor International Acquires Amobee For $239 Million

Tremor International said it agreed to acquire Amobee for $239 million, continuing the dealmaking and consolidation in the ad tech business. Tremor International provides an end-to-end advertising technology. Amobee offers an advertising platform that optimizes outcomes for advertisers and media companies across linear TV, connected TV and digital media.

Xperi Acquires CTV Software Firm Vewd For $109 Million

TiVo parent company Xperi Holding Corp. said it acquired Vewd Software Holdings Ltd. for $109 million in cash and debt, a move designed to bolster TiVo as a smart TV middleware provider at a time when connected-TV viewing is growing. Vewd software has shipped on some 450 million connected-TV devices.

CTV ‘Upfront’ Soars 35% To $6.41 Billion

Rapidly growing connected TV (CTV) ad revenues are expected to climb 35% to $6.41 billion this year — from “upfront” sales — and to rise another 35% to $8.14 billion in 2023, according to eMarketer’s projections. This estimate includes all CTV advertising deals made in advance, resulting from the traditional TV upfronts, IAB NewFronts and other events.

MadHive And Katz Media Group Unveil Political Ad CTV Marketplace

MadHive, the enterprise software company that powers modern media, and Katz Media Group, the largest media representation company in America, today announced a partnership to bring scale, transparency, and privacy compliance to connected TV (CTV) for political advertisers. The companies say this joint offering “will create the largest local CTV marketplace for political advertising, including […]

Samsung TV Plus Adds Channels

Studio71 Taps Nielsen For ‘Always On’ Digital Ad Ratings

Global media company Studio71 and Nielsen today announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets where DAR is available. Studio71 will use Nielsen’s “Always On” DAR measurement to get a comprehensive view of its cross-channel networks, […]

TiVo Aims To Bridge CTV And Linear For Marketers

TiVo parent Xperi has said it expects connected TV and TiVo to bolster its growth in 2022, and during the upfronts the company is sending the message that it can bridge the gap of CTV and linear worlds for marketers.

Viamedia Launches Parity Ads Platform Synching Linear And CTV Commercials

Viamedia, an independent ad company serving local cable operators, said it launched its Parity Ads Platform, which simultaneously inserts regionally targeted ads on linear streams to match local commercials appearing on cable. The platform is designed to help local operators take advantage of the growth of CTV in their markets.

Ad Fraud Schemes Detected By DoubleVerify Jumped 70% In 2021

The explosive growth of connected TV advertising has left a wave of fraud schemes in its wake, according to a new report from DoubleVerify. DoubleVerify says the number of fraud schemes it uncovered jumped by more than 70% from 2020 to 2021.

NewFronts: Vevo Adding Long-Form Content to Programming For CTV

Music-video service Vevo, pushing further into connected TV, said it will be adding more long-form content to its lineup. At its NewFront presentation Thursday (May 5), Vevo executives said the new programming will include live performances and full-length concert footage.

Advanced Ad Pioneer Mike Bologna Joins Brightline As Chief Accelerator

SpringServe Unveils BidLink, Advanced Decisioning For CTV And OTT

SpringServe, an independent TV ad serving platform, has launched BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated video SSPs, enabling competition between traditional-direct and programmatic campaigns. Publishers can leverage BidLink’s capabilities regardless of which ad server they use. “We developed BidLink to be […]

TiVo Connects TV Data To New Ad Platform

TiVo has launched Xtend, a group of new advertising solutions using the company’s first-party deterministic TV viewership data. The platform will offer deterministic data to identify who has or has not tuned into programming or seen a message from a brand or its competitors; programmatic audience segments, scaled and tested for targeting on connected TV, PC, tablet and mobile; connected TV inventory layered with Xtend or custom audiences to add incremental reach and frequency to linear across 40 million households; and clickable ads placed within native TiVo Guides.

OPEN MIKE BY SHUKMEI WONG

To Reach Streaming Audiences, Marketers Must Diversify Channels

Smart TVs may be growing their own ad-supported channels, but streaming viewers are flocking to better-entrenched AVOD and SVOD apps. Smart marketers must assemble a diverse media plan incorporating not only CTV, but third-party streaming platforms to capture enough eyeballs.

Sabio To Acquire Vidillion, Adding Access To CTV Inventory

Google DSP Offers Ad Frequency Controls Across CTV Apps

DoubleVerify Finds CTV Ads Running With TV Set Turned Off

BMO Analyst Initiates Coverage Of Innovid With ‘Outperform’ Rating

BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.

What The Microsoft/Xandr Deal Means For Search And Streaming, CTV

When Microsoft on Tuesday announced it would acquire Xandr from AT&T, the companies gave little insight into the nuances of the deal, such as how the technology would integrate into the Microsoft Advertising, and who would spearhead the added services across the advertising business. While the details of the agreement remain unclear, Microsoft’s Rik van der Kooi shared a few insights into what advertisers can expect.

Rlaxx TV Selects Publica To Power CTV Ad Serving

Rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform. Working with Publica enables Rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. According to IAB Europe’s research, 70% […]

CTV Ad Companies VideoByte And VideoBridge To Merge