Analysis Finds Linear Represents 85% Of CTV Inventory

Massive levels of linear TV programming on CTV platforms (connected TV) have resulted by making up around 85% of total CTV ad inventory for long-form content, according to Bernstein Research. The stock research firm expects CTV ad inventory to end up growing 3% in the first quarter of this year, with linear inventory sinking 6% year-over-year.

LinkedIn Teams With NBCU For B2B CTV

LinkedIn, Microsoft’s business-networking site, has entered the connected TV ad business. NBCUniversal joins as an initial partner to give business-to-business brands a way into CTV. The expansion into CTV from in-stream video ads running on its site will help advertisers get business message in front of the 1 billion LinkedIn members. Through LinkedIn’s Connected TV offering, the ads are delivered only on immersive large-screen TV devices.

CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

Innovid said that connected TV continues to grow its share of digital video impressions and that it offers advertisers an opportunity to run enhanced ads that generate more attention from consumers. According to Innovid’s The CTV Advertising Insight Report 2024, CTV accounted for 53% of video impressions, up 12% from a year ago.

Peacock’s New ‘Apples Never Fall’ Tops TVision’s Power Score Rankings

Peacock’s Apples Never Fall was the top show in TVision’s Power Score rankings of shows on connected TV for the week of March 11. All seven episodes of Apples Never Fall, based on Liane Moriarty’s best-selling novel, were released on March 14.

NBCUniversal Working With Google, LiveRamp To Use First Party-Data For Personalized CTV Ads

NBCUniversal said it is working with Google and LiveRamp to deliver more effective personalized commercials on connected TV. NBCU is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) system, which lets it make its own first-party data more compatible with data from clients. NBCU would be the first major CTV provider using PAIR live later this quarter.

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery.

Mometu Strengthens Streaming Offering With OTTera Partnership

Mometu, a free video-on-demand and live TV streaming service, has partnered with OTTera, a leader in FAST linear and OTT application solutions, to enhance its streaming offer. The partnership, the […]

LG Ad Solutions Names Angela Barnett Head Of Corporate Communications

LG Ad Solutions, a global provider of connected TV (CTV) and cross-screen advertising, today appointed Angela Barnett head of corporate communications. Barnett is an accomplished corporate communications leader with extensive expertise […]

Amagi ADS PLUS Curated Ad Marketplace Adds FAST Deals

Amagi ADS PLUS, a CTV advertising marketplace from the global SaaS technology provider of connected TV and free ad-supported streaming TV services, has launched a new feature called FAST Deals, a […]

LG Ad Solutions Appoints Mike Brooks Global Head Of Business Development & Partnerships

LG Ad Solutions, a global provider of connected TV and cross-screen advertising, today announced the appointment of Mike Brooks as global head of business development and partnerships. Prior to joining […]

tvScientific Launches Academy To Boost CTV Ad Performance

tvRoom Community will offer advice about tools, tactics and best practices.

Looking Ahead At Ad Tech As New Year For CTV, Data And Programmatic Begins

After a difficult year for traditional advertising, top ad-tech executives see some changes coming in 2024. Growing in importance are connected TV as a channel for advertisers, the need for accountable data and a continuing shift to automation. Here are some predictions as 2024 gets underway.

Why CTV Is Playing Catch-Up To YouTube In The Ad Game

Bite-size clips, granular targeting and simple buying afford advantages to the Alphabet-owned platform.


Atmosphere Launches Live Trivia Screens Across The U.S.

Atmosphere, a CTV FAST platform tailored exclusively for businesses, is debuting Chive Trivia, a new channel designed to test patrons’ knowledge through quizzes and allow them to compete against everybody […]

Sam’s Club Connects CTV, Video Search, Interactive Product Pages


Local News Has An Edge On CTV And FAST

Recent research shows news outperforms all other categories in the FAST ecosystem, yet another reason for local broadcasters to leverage their content there and on as many CTV platforms as they can.

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Giant media buyer GroupM expects U.S. TV ad spending to fall 5.1% to $62.3 billion in 2024, excluding political ad spending, following a 5.2% decline in 2023. Traditional TV spending is seen dropping 10.7 to $45.7 billion, while spending on connected TV advertising climbs 14.8% to $16.6 billion in 2024, getting a 26.6% share of TV ad dollars.

Fox Hires Google’s Rachel Berk For Platform Distribution Role

The company has hired Google exec Rachel Berk as SVP, distribution, platform partnerships. In the newly created role, Berk will manage partnerships for Fox brands including Tubi across connected TV services. Reporting to BJ Elias, EVP of distribution, advanced services, Berk will lead the platform distribution team, responsible for the domestic and international distribution of connected TV services from Fox brands including Tubi, Fox Sports, Fox Local, Fox News and Fox Nation across platforms including Amazon, Roku and Samsung.

OpenX Eliminates Resellers, Non-TV Content In New CTV Solution

Supply-side platform/SSP OpenX is eliminating all resellers and removing all non-TV content from its ad inventory. The moves are part of the launch of TV+, a solution that OpenX claims combines the most powerful aspects of linear and programmatic buying models. The overall aim is to streamline and improve transparency in CTV programmatic buying.

Dstillery Unveils AI Connected TV Offering Powered By Patented ID-Free Technology

Dstillery, a provider of AI ad targeting, today debuted a new connected TV (CTV) solution that applies its patented ID-free technology to reach priority audiences more effectively. Dstillery’s custom CTV […]

Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance For Advertisers

Yahoo Advertising today announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV, E.W. Scripps, LG Ad Solutions, Mediavine,, TelevisaUnivision and Warner […]


Scripps Hits Home Runs With Sports, CTV

Its execs tells analysts to expect more sports deals and more new CTV networks. CEO Adam Symson says his company is “leading the broadcast renaissance in live sports” with deals impacting results with both advertisers and MVPD distributors. Pictured: WNBA Commissioner Cathy Engelbert and Scripps CEO Adam Symson.

Captify Launches TV Search Lift Offering For CTV Advertisers

Captify, a search intelligence platform for the open web, today launched TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite […]

Study: CTV Viewers Have Significantly Higher Levels Of Attention And Co-Viewing Than Linear TV

LG Ad Solutions, a global provider of connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement leader TVision, released the findings of a new study that revealed CTV […]

IBC: Amagi Launching Cloud-Based Amagi Dynamic

Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV (CTV), is introducing Amagi Dynamic at IBC, what it calls “a ground-breaking platform that empowers rights owners […]

Viant Expands Direct Access Program To Large CTV Programmers

CTV Ad Spending Reached $1 Billion In June, Vivvix Says

Advertisers spent $1 billion buying advertising on connected TV in June, a significant milestone, according to Vivvix, Kantar’s ad tracking unit, in its first-half report. “This milestone validates the projections on CTV’s ascendency from experimental to a ‘table stakes’ medium,” said Andrew Feigenson, CEO of Vivvix.

IRIS.TV And GroupM Partner To Unlock Video-Level Data For CTV And Online Video

IRIS.TV, a content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID “as the primary method for accessing video-level data enriched by contextual and brand-suitability data […]

Advertisers Shifting Ad Dollars To CTV, Premion Survey Finds

CTV Accounts For Half Of Global Video Impression Share For Retail Advertisers

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019. That’s according to a new […]

Upfront Prime-Time Ad Spend Forecast To Decline More Than 3%, With 28% Gain For CTV

Upfront TV primetime advertising spending will sink 3.6% to $18.64 billion — the first time the market will decline since the COVID-19 pandemic disrupted the upfront market in the summer of 2020, according to Insider Intelligence/eMarketer estimates. This will come due to  “shrinking ad budgets and an abundance of options [that will] spark a buyer’s market,” according to the report.

DoubleVerify Partners With TVision To Expand CTV Attention Measurement

DoubleVerify, a software platform for digital media measurement, data and analytics, has partnered with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across […]

TVision, DoubleVerify Strike Ad-Attention Partnership For CTV

TVision has created a partnership with DoubleVerify in an effort to offer marketers advertising attention data attached to ad exposure and viewable data for connected TV (CTV) commercials. TVision’s technology will measure eyes-on-the-screen data for advertising attention, while Double Verify’s advertising exposure CTV data will offer specific granular performance on CTV,  beyond general viewership. Double Verify is a platform for digital media measurement and analytics.

U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?

What is on the horizon for the U.S. syndication business in this massive moment of change — with all things moving to streaming and digital? Can TV stations keep up? At a recent event, Mort Marcus, co-president of Lionsgate’s Debmar-Mercury, said things may not be so bad. But many are taking nothing for chance, looking to expand their locally produced TV news content — programming where they can control all the ad inventory versus national syndicated programming, where stations must share ad inventory/revenue with major TV-studio based media companies.

TV Advertising Ups & Downs: Linear Sinks 8%, CTV Rises 21%

As the start of the national TV upfront ad market draws near, total advertising — for live, linear TV — is estimated to drop 8% to $61.31 billion this year while total connected TV will rise 21% to $25.09 billion, according to eMarketer. YouTube, Hulu, and Netflix are among those that will see big gains, according to this analysis — with YouTube seeing the strongest rise. In terms of the upfront itself — where big brand advertisers typically commit 75% of their September- to-August TV season media before the season begins — eMarketer says YouTube will get “as much money as any TV network.”

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

PubMatic said it launched Activate, a new technology that enables buyers to access premium video and CTV inventory on Pubmatic’s programmatic platform via direct deals. Launch partners include Dentsu, GroupM, Havas, LG, Mars and Omnicom Media Group Germany.

Fox Television Stations Debuts Fox Local Streaming App

Washington, Atlanta and Detroit Are Leading the summer rollout of the CTV service from the group’s 14 other stations.

Linear Addressable Ads Still Important To CTV Buyers, DirecTV Finds

A report from DirecTV Advertising ahead of the upfronts suggested that even sponsors who are buying connected TV continue to lean into linear addressable advertising. The DirecTV report says that in 2022, 59% of CTV buyers also bought linear addressable advertising from multichannel video programming distributors and virtual MVPDs like Sling TV and YouTube TV.

Samba TV Launches TV Measurement-Attribution Partnership In France With

Samba TV, a global provider of television data and measurement, announced a new strategic partnership with, a European provider of TV analytics, to bring a new measurement and attribution […]

Premion Achieves Co-Viewing Scores Above Industry Norms: TVision Study

Premion, a premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention as measured by […]