BMO Analyst Initiates Coverage Of Innovid With ‘Outperform’ Rating

BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.

What The Microsoft/Xandr Deal Means For Search And Streaming, CTV

When Microsoft on Tuesday announced it would acquire Xandr from AT&T, the companies gave little insight into the nuances of the deal, such as how the technology would integrate into the Microsoft Advertising, and who would spearhead the added services across the advertising business. While the details of the agreement remain unclear, Microsoft’s Rik van der Kooi shared a few insights into what advertisers can expect.

Rlaxx TV Selects Publica To Power CTV Ad Serving

Rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform. Working with Publica enables Rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. According to IAB Europe’s research, 70% […]

CTV Ad Companies VideoByte And VideoBridge To Merge

Revolt Expands With App For Mobile Devices And Connected TV

Viant Partners With Beachfront To Scale Real-Time Programmatic Buying Of Linear And CTV

Viant Technology Inc., an advertising software company, and Beachfront, a convergent TV advertising platform, have integrated Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the integration, the companies say, “Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding.” The […]

55 Million Homes Watch Only Connected TV

Connected TV has grown to the point where there are 55 million U.S. households that only watch CTV, according to a new study from Magnite. Those 55 million households mean that 40% of U.S. TV homes are reachable exclusively via CTV and not over the air or via traditional pay TV.

Yahoo and Tubi Partner To Streamline CTV Planning & Buying

Yahoo today announced the expansion of its partnership with Tubi, Fox Entertainment’s ad-supported video-on-demand (AVOD) service, “bringing incremental efficiencies to the planning and buying of CTV,” it says. Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi’s unmatched AVOD content library, making it easier to plan and buy […]

Strategus’ CTV Ad Inventory Integrated Into FreeWheel’s Strata

Agency media buyers will be able to add CTV to linear campaigns through the platform.

Hearst Television Launches ‘Very Local’ App Across Popular Streaming Platforms

Hearst Television today announced the release of its OTT and CTV channel, “Very Local,” available on popular streaming platforms. The app allows viewers to connect with local news and information relevant to their lives, as well as content from other communities around the U.S.

Extreme Reach Partners With BrightLine On CTV/OTT

Extreme Reach, a global advertising, analytics and rights management platform built for all forms of TV and streaming video, has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT environments. The companies say the  partnership leverages both of their […]

DoubleVerify Ramps Up Its Brand Safety Technology

DoubleVerify, a software platform for digital media measurement, data and analytics, has released enhancements to its connected TV (CTV) brand safety and suitability solution that include DV’s app-level avoidance categories and app store data controls — providing advertisers with additional tools to ensure alignment with suitable inventory and brand equity protection on CTV. On the […]

Law&Crime Launches On Samsung TV Plus In Canada

Law&Crime, the legal and true crime network, is now available on Samsung TV Plus in Canada, joining The Roku Channel and River TV as partners providing access to the network for Canadian viewers. Along with original true crime programming, Law&Crime features multiple live trials daily along with expert legal analysis and commentary. The network is […]

Jukin Media Staffs Up As It Tackles CTV, Global Markets

Shocker: Connected TV Use Narrowly Declined This Year

A new Leichtman Research Group study finds the percentage of U.S. TV households connecting their TV to the internet to watch video has gone down this year, narrowly at least, to 39% from 40% in the pandemic year of 2020.

Sabio Hires Sajid Premji As Chief Financial Officer

Mobile data-powered CTV platforms Sabio and App Science today named Sajid Premji chief financial officer. As CFO, he will guide Sabio through expansion across the U.S. and Canada. Sabio provides solutions like cross-platform Universal Frequency Pixel to help global brands and agencies control ad exposure across mobile and CTV publishers. “We’re excited for Sajid to […]

Magnite Closes $1.1B SpotX Acquisition

The deal creates the largest independent CTV and video ad platform. Clients include A+E Networks, AMC Networks, Crackle, Discovery, Fox, fuboTV, LG, Roku, Samsung, Sling TV and Vizio.

Time Spent Watching Video Fell In 3Q: NIelsen

Adults spent less time watching video during the third quarter of 2020, but spent a lot more time streaming connected TV, according to the latest Total Audience Report from Nielsen. Nielsen said that the average time spent per day with video fell to 5 hours and 21 second during the third quarter of 2020, compared to 5 hours and 22 second in 2019 and 5 hours and 24 second in 2919.

Tremor Video Set To Launch TV Intelligence Solution

Tremor Video, a programmatic video platform, is poised to launch a data-driven TV Intelligence offering. It says this connected TV solution “will allow advertisers to reach the most relevant consumers with precision using a greater breadth and depth of audience data assets.” “For years, Tremor has been a trusted source of innovation within TV and cross-screen […]

Tremor Video To Launch New CTV Offering

CTV Ad Fraud Scheme, SneakyTerra, Discovered

Another CTV ad fraud scheme has hit servers in recent weeks — the second one discovered this year — with a estimated advertising cost of $5 million per month, according to DoubleVerify. This follows the ParrotTerra scheme discovered in February by DoubleVerify, estimated to have cost a much greater $30 million to $50 million in ad dollars, spoofing some 3.7 million devices.

Advertiser CTV Demand Could Help Traditional TV Companies

Advertisers are planning to buy more connected TV and streaming video, and the biggest spenders are looking to offerings from established networks to reach cord-cutters and other over-the-top viewers, according to a new survey from Advertisers Perceptions.

ABC O&Os Debut ‘Imagine From Home’ Guided Drawing And Art Series On CTV Apps

ABC Owned Television Stations in partnership with Walt Disney Imagineering stream Disney magic into your home with Imagine from Home, an interactive weekly video series where fans of all ages are taught by Disney Imagineers to create drawings and art projects inspired by beloved Disney attractions. The series premieres today, Feb. 12, on the ABC Owned Television Stations’ 32 […]

Android TV Still A Non-Factor In Connected TV, Report Shows


Fox Stations Launch FLX, A New Linear And OTT Advertising Service

Fox Television Stations’ new FLX service allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options. The service is now included in Fox’s pre-existing partnership with Mediaocean.

Magnite To Acquire SpotX For $1.17 Billion

The combined companies will be a big player in the fast-growing  programmatic connected TV marketplace. Combined, CTV net revenue would have been $42 million in the fourth quarter of 2020, up 34% from the third quarter, and represents 67% of their combined fourth quarter net revenue.

YouTube Expands CTV And Sports Offerings

YouTube on Thursday announced an update to its global hub for sports content known as Sports. The changes are being made across mobile, desktop and connected TV (CTV). The content will offer clips and highlights from top leagues worldwide, along with exclusive live games and premium content from popular athletes and creators. Videos available are from NFL, La Liga, MLB, NBA and WWE.


Discovery+ Tests CTV’s Prosperity Threshold

With the CTV space growing ever more crowded, Discovery+ launched with a big bet that there’s room for “passing the day” programming on streaming. It’s banking on loyal subs to cut the cord, capturing international audiences and ad-supported tiers and commerce for the win.

Connected TV Devices See Record Holiday Sales

Connected TV devices are proving to be a popular gift this holiday season, as Strategy Analytics is reporting that global sales of CTV devices are expected to reach record heights, largely due to both the holidays and people recovering from the impact of the COVID-19 pandemic.

Largest CTV Ad Scam Faked 29M Addresses

Scammers are following viewers as they go over the top, and what is described as the largest CTV ad fraud operations so far has been uncovered. Dubbed StreamScam, the operation exploited flaws in CTV ad service technology and spoofed more than 28.8 million U.S. household IP address, including 3,600 apps and 3,400 CTV device models. As much as $15 million worth of ad spending might have been diverted by the scam.

FreeWheel Buying Ad Tech Leader Beeswax

The acquisition will let FreeWheel clients participate more seamlessly in the growing programmatic TV ecosystem.

Industry Execs Predict A CTV Ad Surge

In a disequilibrium that likely has not existed in the TV advertising marketplace since the early days of cable and syndicated TV, a group of industry executives met Friday to discuss the growing value of the connected TV (CTV) marketplace and concluded that it is dramatically undervalued in terms of advertising market share.

Freewheel Adds NBC Spot On’s OTT Inventory

The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.

NFL Loses Court Battle On Super Bowl Ads

The NFL has lost a Canadian appeals court battle to stop the CTV network from being forced to air United States Super Bowl telecast commercials.

NFL, CTV Await Super Bowl Ad Ruling

Bell Media, which owns Canada’s CTV, and the NFL formally filed notices of appeal of a recent Canadian court ruling upholding a ban on substituting Canadian ads for American ones during the game.

Canadian TV Vet Says Find The Good News

‘The Social’ Is Daytime’s Latest Talk Option

The first-run panel show from Canada’s CTV is now being syndicated in the U.S. by PPI Releasing on a cash-plus-barter basis.

Sheen’s ‘Anger Management’ Lands At CTV

Local News Media War Brewing In Canada

With CTV and Citytv locked in a hard-fought battle for primetime viewers, and long-time combatants TSN and Sportsnet squaring off in a battle for similarly lucrative sports territory, Rogers Media has opened up yet another front in its increasingly antagonistic war with Bell Media: local news. On Oct. 3, Rogers plans to launch a 24-hour news service for the Toronto market called CityNews Channel to challenge Bell’s CP24.

Head Of CTV News Retiring After 38 Years