Heads of media companies, sales trainers, analysts and software vendors all agree that there are numerous advantages to using customer relationship management systems. This software can create and manage contacts, track spending, craft proposals, help with prospecting, develop insertion orders and generate reports. But the challenge lies in how companies use a CRM.
As competition escalates for all advertising dollars, vendors and broadcasters see analytics embedded in various kinds of sales management software as a way to harvest harder-to-reach revenue. And with digital channels, websites and mobile apps, the complexity of tracking and analyzing what’s happening in multiple markets grows exponentially.
Matrix Solutions, a provider of media sales management software, announced today that Griffin Communications will be the first to implement its new Web-based CRM (customer relationship management) and sales analytics software. Griffin is an Oklahoma-based multimedia company, reaching over 90% of Oklahoma households with television stations, a statewide radio network, Internet sites and mobile information […]