New series Oh Sit! and The Next: Fame Is at Your Doorstep to launch this summer. It slots return dates for L.A. Complex, America’s Next Top Model and Remodeled.
Beginning Sept.10, the Hoak Media ABC affiliate will air CW programming on a subchannel.
His streaming service has been blamed by many in the media industry for contributing mightily to the ratings demise of kids channel Nickelodeon. But Netflix content chief Ted Sarandos told a business conference Wednesday that syndication of TV content on the service has done far more to help networks than hurt them.
The CW has complained for years that Nielsen ratings don’t adequately gauge its young audience, and now the network is doing something about it — by developing its own measurement system.
CW Picks Up Five New Dramas
Ahead of its upfront presentation to Madison Avenue today, the young- and female-skewing network announced it would launch its 2012-13 fall season in October, moving Supernatural out of Friday purgatory to Wednesdays to pair with its Stephen Amell starrer, Arrow. Also on the move, 90210 will jump from Tuesdays to Mondays and serve as a lead-in for the final season of Gossip Girl, which slides back an hour to 9 p.m.
CW Puts In Orders For Five Dramas
The network’s new shows are the Sex and the City prequel The Carrie Diaries, Arrow, an update on the CBS drama Beauty and the Beast, medical drama First Cut and Cult, about a dark TV show that draws legions of violently obsessed fans.
Exclusives
The CW has moved more aggressively than many other networks to put all its shows on the Web. It is walking a fine line, according to the Wall Street Journal, trying to get bigger online while not alienating its broadcast affiliates. Wall Street Journal subscribers can read the story here.
The network announces its premiere dates for the nonfiction shows, The Catalina and Breaking Pointe, documenting the lives of young people at work and play.
The network will use Rentrak’s TV Essentials census-based TV ratings service.
Pushing the boundaries to where its young TV viewers are, as well helping its TV advertising sponsors, The CW will launch a new mobile app where full episodes of its TV shows can be viewed the next day.
The new fare includes a docuseries exploring the world of competitive ballet and a look at the staff of a South Beach hotel.
Tribune Broadcasting’s daytime talk show gets renewed for season two. It will air weekdays on CW beginning in September.
CW Orders Realty Show ‘Oh Sit!’
The musical chairs competition will join fellow reality show L.A. Complex as the youth-skewing network continues to bulk up on original summer programming.
The returns of Ringer and 90210 are pushed back to make room for encore airings of Remodeled, the network’s new modeling reality series.
The CW’s ratings have slipped to basic-cable status this season. But with a new Netflix deal alone yielding the network $1 billion, who needs Nielsens?
The network’s outgoing marketing EVP, Rick Haskins, has agreed to stay on in a new, expended role. Haskins, whose full title was EVP, digital, new technologies, marketing and brand strategy, has been upped to EVP, marketing and digital programs, a new position in which he will continue to report to CW President Mark Pedowitz.
The network will provide subtle on-screen prompts during 90210 and Ringer reminding Shopkick users to open up their app to receive deals. Through a smartphone’s microphone, the app will automatically recognize TV commercials from participating advertisers.
The CW has set its midseason lineup, anchored by the final season premiere of One Tree Hill. Kicking off Wednesday, Jan. 11 at 8 p.m., the ninth and final season will welcome back star Chad Michael Murray and take over the time slot previously occupied by now canceled reality series H8R and repeats of the network’s Sarah Michelle Gellar series Ringer.
Available later this year, programming on Hulu and Hulu Plus will begin with the nine series on CW’s fall 2011 schedule: new series Ringer, Hart of Dixie and The Secret Circle, as well as returning hits The Vampire Diaries, Gossip Girl, Supernatural, Nikita, 90210 and America’s Next Top Model.
Netflix has acquired streaming rights to previous seasons of TV shows from the CW Network owned by CBS Corp. and Time Warner Inc.’s Warner Bros.
