Performance Campaigns & Optimizing Spot TV

Media buying agencies and station groups have been refining the performance-based campaigns, designed to deliver better value to national advertisers investing in local. How are these important campaign strategies evolving in 2021? Are media buyers and sellers resolving issues, including in audience measurement, that have complicated execution? How well is technology keeping up with the […]

Arvato Systems Becomes Member Of Microsoft Intelligent Security Association

Arvato Systems is now a member of the Microsoft Intelligent Security Association (MISA). MISA is a group of independent software vendors and managed security service providers that integrate with and provide managed services for Microsoft products to better defend against a world of increasing threads. MISA members are top experts from across the cyber security […]

Cobalt Iron Renames Flagship SaaS Data Protection Platform

Cobalt Iron Inc., a provider of SaaS-based enterprise data protection, today announced Cobalt Iron Compass, the new name for its flagship SaaS-based enterprise data protection platform. The company says the new name signifies “the immediate insights and guidance the company delivers to its customers. With the renaming, Cobalt Iron kicks off a new phase of […]


The Importance Of Cyber Security To Stations

Experts spell out three actions to assess a station’s cyber security risks and offer eight recommendations for performing basic risk management and “cyber security hygiene.”


Be Prepared To Manage A Cyber Attack

Cyber breaches come with their own financial and operational considerations. A cyber-attack can mean significant and costly interruptions to business. Here’s a multi-pronged strategy for developing an incident response plan in the increasingly likely event your station suffers a data breach/hack.


Cyber Threats Have Broadcasters Hacked Off

While politically motivated hacks such as the ones that may have disrupted France’sTV5Monde and WBOC Salisbury, Md., are scary, they aren’t likely to be typical. Stations and networks are more likely to be hit by garden variety malware and malicious code intrusions because where there is IP, there is vulnerability. An area of particular security concern to broadcasters is the nation’s Emergency Alert System, which is increasingly dependent on networked and IP-based services.