MARKET SHARE/PROMAXBDA GOLD

WRC Afternoon Promo Has The Right Moves

[vzaarthumb:823673]Advertising and promotion staffs at the NBC O&O in Washington had to let viewers know of the changes to the station’s afternoon lineup. They came up with a clever play off of Ellen DeGeneres’ love of dancing to bring viewers to a local show, followed by Ellen and then to its three-hour 4 p.m. news block.

DMA 1

WNBC Yanks ‘Connection’ For ‘Judge Ross’

NBC’s New York O&O has pulled the plug on its Daily Connection in favor of the syndicated America’s Court with Judge Ross. The courtroom show from Entertainment Studios began Monday on WNBC and other NBC Owned Television Stations. It debuted in several top markets last September.