An influential Wall Street analyst has downgraded Nielsen’s stock from “outperform” to “market perform,” and lowered its price projection estimates, following the expiration of an option for it to find other takeover suitors. “The Go-Shop expired last week and removed any ‘white knight’ scenario,” BMO Capital Markets’ Daniel Salmon wrote in a note sent to investors late Sunday.
The Media Rating Council will reaccredit Nielsen’s national TV ratings service “soon,” and it will fast-track its new digital ratings methodology, with a vote on reaccrediting it within the next few weeks, BMO Capital Markets analyst Daniel Salmon asserted in a note sent to investors Sunday.
BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.
You might be in trouble if you look to Wall Street analysts to help you anticipate how this year’s upfront ad sales season will play out. In reports out this morning, Jefferies’ John Janedis predicts it will be “weaker than a year ago,” while BMO Capital Markets’ Daniel Salmon expects it to be “stronger than ever.”
