Several years after the pandemic pushed a wide embrace of cloud editing, the technology has made significant strides in speed and automation. Above, Avid’s Edit on Demand is a cloud-based premium editing and post-production solution that can be deployed and scaled on demand.
Local TV Content Still The ‘Best Stuff,’ But Only If Investments Are Made In Its Producers
Executives from Fox Television Stations, E.W. Scripps, Tegna, Gray and Blackbird said in a TVNewsCheck webinar Thursday that local content is becoming increasingly crucial in a world of shrinking syndication options, but to pull it off more resources need to be invested in local people and the technology to support them.
With adoption pushed by the pandemic, cloud editing tools have expanded to cover light-weight, heavy-weight and hybrid workflows as vendors continue to minimize latency problems. Above, Avid’s Edit On Demand provides a fully provisioned and secure virtual editing environment, complete with Media Composer cloud editing and Avid NEXIS cloud storage, that can be deployed and scaled quickly.
