Dannon Buys Super Bowl To Promote Oikos

After a one-year absence to evaluate the brand and the Greek market, Dannon is returning to the Super Bowl to promote its Oikos brand.

Dannon Joins Super Bowl Ad Lineup

Yogurt marketer Dannon said it will join the roster of Super Bowl advertisers, becoming a first-time participant in the big game. The spot will air during the third quarter, when costs may be lower, though there is no indication that NBC has had any trouble filling its allotment.

Dannon Settles Complaints Over Yogurt Ads

Dannon, the U.S. unit of the French food giant, one of the biggest promoters of probiotic foods such as Activia and DanActive dairy drinks, agreed Wednesday to pay $21 million to settle state and federal investigations into allegations that the company’s claims for the health benefits of foods containing probiotics were exaggerated, or not properly supported.

Dannon Settles Complaints Over Yogurt Ads

Dannon, the U.S. unit of the French food giant, one of the biggest promoters of probiotic foods such as Activia and DanActive dairy drinks, agreed Wednesday to pay $21 million to settle state and federal investigations into allegations that the company’s claims for the health benefits of foods containing probiotics were exaggerated, or not properly supported.