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Sling TV Plugs Cord Cutting In New Ads

The Wall Street Journal | by TVNewsCheck

Forget about the cord-nevers Sling TV once avowed was its target. The OTT service has recruited Hollywood tough guy Danny Trejo for a series of ads aimed at cord cutters. The multimedia national ad campaign highlights the “evil” and scary” cable TV companies against its lack of hidden fees and long-term contracts and its cheaper prices. The ads are especially pitched to millennials, who are continually drifting from linear TV (parent company Dish Network lost 304,000 subscribers in the first half of this year).