Q&A WITH DARIA RACHLIN
Even Small TV Markets Need Big Digital Push
Bonten Media Group is a relatively small broadcaster in markets like Abilene, Texas, and Missoula, Mont., but Daria Rachlin, its SVP of digital media, says that’s no excuse to sit on the digital sidelines. In an interview with NetNewsCheck, she explains the particular challenges of smaller markets, especially in crucial areas like mobile, and how essential top executive buy in is for a robust digital future.
