The deal brings the ad measurement firm’s total available TV device footprint to 82.7 million, adding set-top box data from 16.6 million homes.
NAGRA, a Kudelski Group company and an independent provider of content protection and multiscreen television solutions, will demonstrate its latest technologies in content protection, anti-piracy services, watermarking, and active content […]
WPP’s Kantar Media on Tuesday announced it has invested in BIScience, a data analytics firm. The deal signals Kantar Media’s official foray into programmatic media measurement, a space the company had only implicitly measured in the past.
