In a survey by Blockgraph, an industry-wide “identity” protection effort pushed by Comcast’s Corp’s Freewheel, the percentage of data-connected TV advertising spend is estimated to grow to 29% this year, from 20% in 2018, and is forecast to rise 40% in 2020.
Data-enabled TV advertising
April 25, 2024
Editor on Duty: Mark K. Miller
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