Nielsen Plans To Make ‘Big Data’ Available As Currency In September

Nielsen said it plans to make its combination of panel data plus big-data measurement systems available to use as its preferred currency effective in September, when upfront deals cut this spring take effect. Nielsen is incorporating big data from Dish Network, DirecTV, Roku, Vizio and Comcast into its new measurement systems. Nielsen is also taking to streamers to incorporate their data into its service. The company says the new measurement system increases homes using television by about 4%.

Lotame Elevates Data Interoperability With Unified ID 2.0 Adoption

Lotame, the global technology company that makes customer data smarter, faster and easier to use, has adopted Unified ID 2.0 (UID2) technology to help enhance cross-channel data interoperability. Pioneered by […]

Inscape Taps Smart TV Tuners To Provide Big Data For Stations

Inscape, the data unit of smart TV maker Vizio, said it will be providing expanded coverage of local TV stations by tapping into smart TV tuners in all U.S. markets. Data from 22 million opted-in smart TVs will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.

Looking Ahead At Ad Tech As New Year For CTV, Data And Programmatic Begins

After a difficult year for traditional advertising, top ad-tech executives see some changes coming in 2024. Growing in importance are connected TV as a channel for advertisers, the need for accountable data and a continuing shift to automation. Here are some predictions as 2024 gets underway.

Nielsen, GWI Unveil Fused Data Product Representing 250M Americans

Even as it transitions its core audience measurement service from its legacy panel to a “Big Data-plus” one, Nielsen this morning announced a new product fusing its national TV audience panel with GWI’s (Global Web Index) massive digital consumer research panel. It’s hard to understand if the the new service, aptly named “Nielsen GWI Fusion,” is a true data fusion hooking respondent-level data between the two services, because the announcement describes it as “overlapping” Nielsen’s national TV panel with GWI USA’s data, but the companies said the output will enable media buyers to have a “detailed view of today’s diverse consumers with more than 250 million people represented.”

Twitter/X May Collect Users’ Biometric Data, Education And Job history

IRIS.TV And GroupM Partner To Unlock Video-Level Data For CTV And Online Video

IRIS.TV, a content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID “as the primary method for accessing video-level data enriched by contextual and brand-suitability data […]

DoubleVerify Extends Media Quality Authentication To Meta Reels

DoubleVerify, a software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on […]

Truthset’s Data Collective Adds Experian To Efforts To Improve Accuracy

Truthset said that Experian, a leading provider of marketing information, has joined Truthset’s Data Collective. The Data Collective was launched in 2022 with 20 members. It was established to provide an independent platform for companies to share and benchmark the accuracy of their marketing data. As a member, Experian can evaluate its marketing data against industry standards, enhancing the accuracy of the information it provides to clients.

Nielsen Launches ‘Media Data Room,’ Precursor To Clean Room

In a deal with cloud-based data-management platform Snowflake, Nielsen today rolled out what it describes as a “media data room” (MDR) enabling clients to access a “census of first-party data” that can be matched to Nielsen’s media audience attributes. “It is a step towards building a true clean room, which will allow data to flow both into and out of the Nielsen ecosystem,” a Nielsen spokesman said.

FiveThirtyEight Founder Nate Silver Leaving ABC News As Disney Layoffs Continue

FiveThirtyEight founder Nate Silver is exiting ABC News as Disney ramps up layoff. ABC News will hold onto the FiveThirtyEight brand with plans to streamline the statistics-driven news and analysis site. The network plans to create a more efficient structure for FiveThirtyEight leading into the 2024 presidential election and beyond. Silver sent a message to his team in a company Slack channel warning that the Disney layoffs would impact FiveThirtyEight, and that Silver is not planning to return after his contract ends.

Comcast Advertising’s Claudio Marcus Joins CIMM Board Of Directors

The Coalition for Innovative Media Measurement (CIMM), a U.S.-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today added Comcast Advertising VP […]

Telstra Earns Great Place To Work Certification

Telstra Inc., the U.S.-based entity of Telstra that provides data and IP transit, internet connectivity, network application services such as unified communications and cloud, and managed services, was recently certified […]

OPEN MIKE BY ASRAH MOHAMMED

How To Leverage Data, Automation And Creativity To Boost TV Ad Sales

Broadcasters can learn from the best practices of digital advertising, which has been agile, responsive and innovative in the face of disruption since the pandemic. Here are some practices to adopt.

Musk Twitter Leak Raises Concern About Outside Data Access

TVN'S TV2025

How Broadcasters Are Using Data To Court, Not Alienate, Customers

Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York. Above, l-r: Graham Media’s Dustin Block, Voice Interaction’s Joao Neto, Magid’s Bill Hague, MNCU’ Shawn Makhijhani, CBC’s Roma Kojima and CBS’s Radha Subramanyam.

White House Moves Forward With Cross-Border Data Pact

President Joe Biden on Friday signed an executive order to implement a new privacy framework intended to allow tech companies to transfer data from Europe to America. The move comes more than six months after the White House and European officials announced that they had reached an agreement in principle for a new data pact.

How Data Will Redefine The TV/Audience Relationship At TV2025

Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.

Google News To Help Local Broadcasters Master First-Party Data, D2C

Pilot, the National Association of Broadcasters tech innovation arm, has tapped the Google News Initiative for a program to help broadcasters protect their advertising competitiveness by mastering use of first-party data and engagement within direct-to-consumer models.

Local TV’s OTA Still Lags On Attribution, Optimization

Executives from NBCUniversal Television, Disney Advertising, ICON International and UM Worldwide lamented the yawning chasm that remains between TV’s linear ratings and digital metrics in a TVNewsCheck webinar last week, but they said both the data and technology are progressing to close the gap.

TVN Webinar: Data, Attribution And Optimizing Spot TV

Executives from NBCUniversal, Disney Advertising, UM Worldwide and ICON International will look at the increasing use of data to target and track customers and to assess the impact of campaigns in a TVNewsCheck Working Lunch Webinar at 1 p.m. on July 28. Register here.

SpringServe Expands Relationship With IRIS.TV To Aid Video-Level CTV Ad Campaigns

SpringServe, an independent TV ad serving platform, and IRIS.TV, a video data platform, today said that publishers can now use IRIS.TV-enabled data segments for forecasting and reaching audiences on SpringServe. This […]

TVN TECH

Tech Trends For ’22: Cloud Still Looms Above All

Executives from WarnerMedia, Graham Media Group, Dalet and Perspective Media Group told a TVNewsCheck webinar last week that the proliferation of direct-to-consumer services and remote/distributed production shifts put the industry’s cloud migration as next year’s biggest trend.

Riedel Hires Oliver Zimmermann As Director Of Manufacturing

Oliver Zimmermann today was named director of manufacturing for Riedel Communications. A physicist, supply chain expert and change management specialist with more than a decade of experience in the manufacturing […]

COMMENTARYBY JERALD FRITZ

NextGen TV’s Towering Promise

What does ATSC 3.0 really mean for broadcast TV? The possibilities are vast and are likely to supercharge the business. Within 15 years of deploying NextGen services, broadcasters could make more money renting their data bits than from the advertising revenue they earn today. Think about that. A broadcaster’s future is not tied to the sole purpose of video distribution, as it is today. Instead, it will involve a myriad of new data businesses that are enabled by this new way of transmitting data.

ARF Launches Device Sharing Study

In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research on digital device usage and account sharing, which it plans to ultimately launch as a syndicated measurement service. As part of the announcement, the ARF said it would apply to the Media Rating Council to accredit the service in its “second year of execution.”

QUARTERLY REPORT

Vizio Profit Down, But SmartCast Users, Platform Revenue Jump

WPP Merges GroupM, WT Data Units To Form New Data Consultancy

WPP is merging the specialist data units of GroupM and Wunderman Thompson to form a new global data consultancy called Choreograph. The holding company said the new entity is designed to provide data advisory services focusing on strategy, implementation and privacy issues as well as optimizing first-party databases.

DoubleVerify Taps Doug Campbell As Chief Strategy Officer

DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate […]

Dish, Blockgraph Lead Initiative To Harness Data For TV Ads

Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.

BDEX, TiVo Partner To Offer Advertisers Access To Scalable TV Audiences Nationwide

U.S. consumer data exchange BDEX is partnering with TiVo. This joint data collaboration will allow BDEX to bring its data solutions to a wider pool of advertisers, and enable TiVo to […]

Dejero Strengthens European Network

Dejero has signed a number of new European partners as part of its strategy to provide its connectivity solutions through rental companies to support the increased demand to deliver mission-critical […]

SMPTE, MESA Collaborate On Metadata Standard

Penske Media And MRC Form Joint Venture Merging Data Businesses

FCC Provides Push To Internet Broadcasting

Today, the FCC voted unanimously to help promote broadcasting as a new ancillary/competitive broadband service by making it clear that legacy broadcast TV attribution and ownership regulations do not apply to broadcast-delivered internet services like over-the-top video and data made possible by the ATSC 3.0 broadcast transmission standard.

Use Data To Drive Better COVID-19 Coverage

What does your local audience need to know about COVID-19, and when does it need to know it? Questions of editorial priority are always important. Right now, lives likely depend on making those decisions well. Editorial judgment is crucial. But we should also use data: data on what people search; what people click; and, what people say they want. Here are three powerful tools to help make data-driven decisions about how to allocate finite newsroom reporting resources to be sure you’re providing the information your community needs most.

Starks: 3.0 Rollout Raises Privacy, Data Concerns

FCC commissioner Geoffrey Starks warned broadcasters that the new ATSC 3.0 transmission standard starting to be rolled out by TV stations across the country could bring with it the same kind of thorny issues that face tech companies — and have caused Washington to eye new regulations on the edge.

TownNews To launch Data Insights

The new program is designed to make it easier for broadcasters and publishers to aggregate and act on their data.

Zegami Offers Broadcast Visual Data Exploration Platform

Zegami, a visual data exploration company that combines digital media, data and artificial intelligence (AI) into a single cloud-based platform to quickly extract valuable information and identify patterns within, is […]

Three Tips For Newbies Tackling Data Analysis