Lotame, the global technology company that makes customer data smarter, faster and easier to use, has adopted Unified ID 2.0 (UID2) technology to help enhance cross-channel data interoperability. Pioneered by […]
Inscape, the data unit of smart TV maker Vizio, said it will be providing expanded coverage of local TV stations by tapping into smart TV tuners in all U.S. markets. Data from 22 million opted-in smart TVs will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.
After a difficult year for traditional advertising, top ad-tech executives see some changes coming in 2024. Growing in importance are connected TV as a channel for advertisers, the need for accountable data and a continuing shift to automation. Here are some predictions as 2024 gets underway.
Even as it transitions its core audience measurement service from its legacy panel to a “Big Data-plus” one, Nielsen this morning announced a new product fusing its national TV audience panel with GWI’s (Global Web Index) massive digital consumer research panel. It’s hard to understand if the the new service, aptly named “Nielsen GWI Fusion,” is a true data fusion hooking respondent-level data between the two services, because the announcement describes it as “overlapping” Nielsen’s national TV panel with GWI USA’s data, but the companies said the output will enable media buyers to have a “detailed view of today’s diverse consumers with more than 250 million people represented.”
IRIS.TV, a content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID “as the primary method for accessing video-level data enriched by contextual and brand-suitability data […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on […]
Truthset said that Experian, a leading provider of marketing information, has joined Truthset’s Data Collective. The Data Collective was launched in 2022 with 20 members. It was established to provide an independent platform for companies to share and benchmark the accuracy of their marketing data. As a member, Experian can evaluate its marketing data against industry standards, enhancing the accuracy of the information it provides to clients.
In a deal with cloud-based data-management platform Snowflake, Nielsen today rolled out what it describes as a “media data room” (MDR) enabling clients to access a “census of first-party data” that can be matched to Nielsen’s media audience attributes. “It is a step towards building a true clean room, which will allow data to flow both into and out of the Nielsen ecosystem,” a Nielsen spokesman said.
FiveThirtyEight founder Nate Silver is exiting ABC News as Disney ramps up layoff. ABC News will hold onto the FiveThirtyEight brand with plans to streamline the statistics-driven news and analysis site. The network plans to create a more efficient structure for FiveThirtyEight leading into the 2024 presidential election and beyond. Silver sent a message to his team in a company Slack channel warning that the Disney layoffs would impact FiveThirtyEight, and that Silver is not planning to return after his contract ends.