Stations try out consumer apps in an effort to build momentum for ATSC 3.0 in local markets.
A partnership of Washington, D.C., federal and regional agencies and broadcasting organizations has demonstrated the power of NextGen Broadcast (ATSC 3.0) datacasting in helping to monitor large crowds during the […]
Data Dominates NextGen TV Conference
As ATSC marked its 40th anniversary at last week’s conference, conversations resoundingly turned to alternative uses for the NextGen TV spectrum including datacasting and PNT applications.
Broadcast executives at the NAB Show in Las Vegas on Tuesday said they are ready to begin delivering datacasting services using the new transmission standard and should see revenues in early 2024.
Sinclair Broadcast Group and its subsidiary, ONE Media 3.0, announced the companies will demonstrate key enhancements to the NextGen Broadcast standard (ATSC 3.0) at CES. Those elements will serve as the […]
Triveni Digital will demonstrate its latest product line supporting datacasting applications over ATSC 3.0 and ATSC 1.0 with technology partners at the 2022 NAB Show (April 23-27 in Las Vegas) […]
Exclusives
The pilot program will deliver local content, advertising and data files to the rapidly growing electric vehicle charging station market, displaying a critical commercial use case for NextGen broadcasting.
Triveni Digital today announced that the company’s senior vice president of emergent technology development, Mark Corl, will present a session on NextGen TV datacasting at the 2022 Broadcast and Engineering […]
New datacasting revenue from NextGen TV could account for 22% of total local broadcasting revenues by 2030 according to BIA Advisory Services.
In a hybrid in-person/virtual, two-day conference last week, ATSC celebrated 43 markets with NextGen TV on the air and dozens more soon to follow as well as successes in datacasting and auto data delivery trials. Among the panels was one on successful trials of 3.0 data delivery to automobiles in Phoenix and Santa Barbara, Calif., conducted by Sony in conjunction with Pearl TV and the News-Press Gazette group.
LPTV station group ARK Multicasting has asked the FCC to consider the benefits of datacasting via over-the-air broadcasting when doling out funds for the Emergency Connectivity Fund for educational devices and connections.
NextGen TV Looks To Non-Core For Rev Growth
NextGen TV’s revenue is likely to come from wholly different services than traditional linear programming, according to technology executives on a panel at TVNewsCheck’s TV2025 this week. Broadcasters need to think of 3.0 as “an entirely new platform” to realize its monetization potential, says BIA’s Rick Ducey. Read the story and/or watch the full video above.
Should public TV stations that use a portion of their spectrum to provide noncommercial data services have to pay fees for that service? That question is before the FCC in a rulemaking proceeding, with groups including PBS, America’s Public Television Stations and the Public Media Venture Group arguing that the fees are hindering development of ATSC 3.0 “broadcast internet” datacasting.
The Tennessee Department of Safety and Homeland Security is making a $2 million grant to Tennessee’s Public Television Stations to fund a pilot project that will deliver private, secure communication […]
Expanded Ad Sales Among 3.0’s Potential
Among the many new options the next-gen TV transmission technology could offer TV stations are the ability to sell regional and national ads in addition to local ones; datacasting as a B2B service; OTT video offerings that could compete with cable and satellite; as well as a much more powerful Advance Warning and Response Network.
Can ATSC 3.0 Revive The Datacasting Dream?
Proponents of the next-generation TV standard say its much more robust signal will let stations deliver data not just to fixed digital sets with indoor antennas, but also to the proliferating millions of smartphones and tablets, making it another revenue stream. However, some of the pioneer datacasters from 15 years ago are unpersuaded that time and better technology have improved the chances for datacasting success.
