Roku Buys DSP Dataxu For $150M

Roku, the big OTT platform, has inked an agreement to buy demand-side platform dataxu for $150 million in cash and stock. The move is intended to boost Roku — which has more than 30.5 million active accounts as of June — as a full-service platform to better compete with other major OTT platforms, including Amazon Fire TV, which has its own DSP.