The Daunting (But Very Worthwhile) Path To ATSC 3.0 And NextGen TV

ATSC 3.0, also known as NextGen TV, promises a huge range of exciting possibilities for TV viewers and multiple new revenue streams for broadcasters. By supplementing traditional video entertainment and information service with a new, efficient datacasting platform, broadcasters of all types stand to increase revenues while transforming their existing spectrum into a vibrant new tool for consumers and businesses alike. The road to implementing this new technology, however, is paved with challenges.