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Yaccarino In At NBCU, Cassaro Out

Ad Age | by TVNewsCheck

Comcast veteran Dave Cassaro, who assumed responsibility for all of NBC Universal’s cable ad sales when the cable giant took majority control of NBCU from GE early this year, is leaving the company, according to people familiar with the situation. His departure comes as NBCU is poised to add a well-known executive, these people said: Linda Yaccarino, who has led the charge to sell advertising on Time Warner’s Turner cable division for years.