Why the Stampede to Free Ad-Supported Platforms Looks Like A Rerun Of The Streaming Wars
If nothing else, the recent NewFronts presentations established one thing: everyone’s going FAST … and fast. Media companies are multiplying their free ad-supported TV channels, services and original programming like rodents in rut, with lots more coming soon.
Now That Subscription Streaming Is Dead, Are There Enough Ad Dollars For Everyone?
What’s going to happen when Disney, Netflix and Apple start drinking from the well, too?
Netflix Quietly Grabs The Gold After 4Q’s Many Hits
David Bloom: A study suggests that Netflix has become a must-have utility, and it raised prices not because it needed to … but because it could.
For Cable News, Real Disruption Finally Arrives
What will CNN Plus with Chris Wallace look like? Where will Brian Williams and Rachel Maddow end up? What will David Zaslav do to CNN? How long will Jeff Zucker hang around? David Bloom looks at all the top stories.
Connected TV Looks To Clean The Slate … And Reclaim Valuable Wasted Real Estate
David Bloom: The “We’ll be right back” slate is stark evidence that a streaming service or one of its distribution partners couldn’t sell a targeted ad for that particular moment. It’s a sign of failure, of wasted opportunity.
