CBS just joined the pack of TV providers making big changes in their ad sales teams as the business becomes more competitive, and potentially challenging. Ad sales chief Jo Ann Ross was promoted to president and chief advertising officer for the corporation. Former Facebook exec David Lawenda moves to CBS as EVP of digital sales and sales strategy. And former chief revenue officer for CBS Interactive, Dave Morris, becomes EVP for advanced advertising and client partnerships.
Facebook has plugged a gap in its sales organization, hiring David Lawenda to be its VP-global sales for the U.S. As Facebook’s new U.S. sales chief, Lawenda — a veteran TV sales exec who’s worked at Univision, Viacom and Turner Broadcasting — steps into the role vacated by Tom Arrix in July.