Industry Groups Chip Away At Currency Problem
The newly formed Joint Industry Committee aims to set measurement, currency standards by an aggressive March 1 deadline. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Ad buying agency Horizon Media is launching Horizon Sports & Experiences, a new company that will be led by former Turner President David Levy and Chris Weil, former CEO of Momentum Worldwide. The new unit was created to provide marketers with a comprehensive approach to engaging in sports sponsorships and experiential marketing.
The other shoe has dropped at WarnerMedia, with word emerging Thursday that Turner chief David Levy is leaving. The news landed on the same day that HBO chief Richard Plepler also announced his exit. The two longtime executives have both been squeezed as the AT&T-owned company reconfigures its executive suite and refines its plans for an ambitious new streaming service launching by the end of the year.
Turner President David Levy picked perhaps the perfect venue, Las Vegas, to offer his bullish predictions about the future of sports betting. Levy said this change in the legal landscape is a boon for sports broadcasters like Turner, allowing them to capitalize on new experiences and revenue opportunities. “Here’s what we know about sports betting,” Levy said in remarks Wednesday at CES. “If you bet on a game, you’re 80% to 90% more likely to watch the event. If you’re more engaged, guess what happens to ratings? Ratings will go up.”
Fox Networks Group (FNG) today appointed David Levy, the COO and co-founder of true[X], executive vice president, non-linear revenue. In his new position, Levy will lead the team responsible for […]
Exclusives
TBS Chief Levy Has Mobile On His Mind
TBS President David Levy at NATPE: “We produce content for digital and television. The one area we are concerned about is mobile. Impressions are skyrocketing. Penetration is huge. But we have to get to a point with advertisers where we figure out how to monetize it.”
In addition to continuing to oversee sales and domestic revenue, David Levy will now oversee all creative business activity for the company’s domestic entertainment portfolio.
