DMA 41 (OKLAHOMA CITY)
David Payne Leaving KFOR For KWTV
Q&A WITH DAVID PAYNE
Gannett: Changing The Game In Online Ads?
Media companies need to think beyond the banner and focus on ads that become part of the content in users’ experience, according to David Payne, chief digital officer for Gannett, where the focus is shifting away from banners and direct response to full-screen video and rich media and the power of branding. Full Story | Add comment
The former CNN executive and founder of ShortTail Media, David Payne, will lead the media company’s digital efforts.
