WFAA’s David Schechter and parent company Tegna are putting ordinary people in Dallas in the role of reporters to tackle divisive issues like climate change, racism and Trump’s border wall. The results, longer-form Verify Road Trip stories on digital and broadcast, are gaining both viewers and trust.
Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. L-r: Dalet’s Stephane Guez, ABC’s Michael Koenigs, NBC’s Matt Goldberg and WFAA’s David Schechter. (Photo: Wendy Moger-Bross)
In an age of fake news and heightened distrust of the media, Tegna TV stations are taking steps to improve transparency and build trust with viewers through a project called Verify. A small team at WFAA, Tegna’s ABC affiliate in Dallas, takes viewers on the road as guest reporters — literally and virtually — to answer viewers’ questions and witness the fact-gathering process. Senior Reporter David Schechter talks about the experience.