Understanding Online Advertising Landscape

Planning and buying advertising is no easy feat these days, thanks to a rapidly changing media landscape and a shifting population base. And no discussion about advertising would be complete without factoring in the evolving online landscape, particularly as topics like programmatic and viewability dominate so many of today’s conversations. The crux of any campaign should really come down to three key things: are you reaching the right audience, is your message meaningful to that audience and did the message inspire them to do something.