Dayton

A recent reorganization of the Dayton, Ohio, newsroom has 70% of Cox Media Group’s staff working together on multimedia, just three years after newspaper, TV, radio and digital operations were combined. But there are still struggles, including with sharing content while stories are in the works.

Three years after combining its Ohio TV, newspaper, radio and digital operations, Cox Media Group counts revenue and audience gains in TV and radio, tempered losses in newspaper and a marketing effort buoyed by an audience reach of 93%. In the first of a new series of Digital Deep Dive special reports, NetNewsCheck looks at how Cox’s bold experiment in media conversion is working.