FTC Reminds Advertisers That Deceptive Endorsements In Ads Can Lead To Penalties

The Federal Trade Commission has warned the advertising industry that penalties could be coming for the use of deceptive endorsements. The FTC not only released a notice, but it also sent a letter to hundreds of businesses — advertisers, advertising agencies, and a few media companies — reminding them of the FTC’s concerns about deceptive endorsements in advertising. The letter reminds businesses that violations can lead to fines of up to $43,792 per violation and other penalties.

FTC Takes DirecTV To Court Over Ads

Federal Trade Commission said Wednesday that its complaint charges DirecTV Inc. with deceptively advertising a discounted 12-month programming package. Consumers weren’t clearly told that the package requires a two-year contract, the commission said.

FTC Settles First Deceptive Twitter Ad Case

The FTC doesn’t think that Sony’s claims that its PlayStation Vita was game changing were accurate. Sony Computer Entertainment America has agreed to settle FTC charges that it deceived consumers with false ad claims about the “game changing” technological features of Vita during its U.S. launch campaign in late 2011 and early 2012. The FTC also targeted ad agency Deutsch for both its traditional advertising and a social media effort. In fact, the FTC said this is the first its charged any agency or company with deceptive conduct related to Twitter posts.

Nissan Settles FTC Deceptive Ad Case

Nissan has agreed to settle deceptive advertising charges made by the FTC over a 30-second ad. In it, a little black dune buggy can be seen stuck in sand on a steep hill. Suddenly, a red Frontier speeds to the rescue of the dune buggy and pushes it up and over the hill, to the cheers of amazed onlookers. And no, the Frontier pickup can’t really do that. In fact, the FTC complaint says both the truck and the buggy were dragged to the top of the hill by cables.

FTC Warns Media About Deceptive Diet Ads

Sensa and L’Occitane are among those ordered to pay millions as the agency calls on TV stations and publishers to screen ads.

T-Mobile Hangs Up ‘Deceptive’ Ad Campaign

The wireless carrier must now rethink its strategy after Washington state’s attorney general put the kibosh on its marketing approach.

FTC Gets $2M Settlement For Deceptive Ads

Fighting deceptive advertising on the Web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against Clickbooth and its affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers.

FTC Judge Says Pom Ads Were Deceptive

Pom Wonderful used insufficient evidence to back claims that its products could treat or prevent serious diseases, the agency’s administrative law judge says.

PepsiCo Charged With Deceptive Ads For Teens