While the move from SDI to IP continues to pick up speed, more development — and better cooperation among key stakeholders — is still needed to improve advertising technology and deliver better measurement in order to complete with digital competitors like Google and Facebook.
IP delivery, cloud-based workflows are seen becoming pervasive as they will make it easier for broadcasters to capture, share and distribute news content. Above (l-r): Andrea Berry, moderator; Bruce MacCormack, CBC; Del Parks, Sinclair; and Jonathan Solomon, Aspera. (Photo: Jack Pagano, Ariana Television Network)
Upbeat reports by Belden, EVS, Avid and other tech vendors in the second quarter cheered investors and may mark a turnaround in a market that had been struggling to keep pace with powerful technology trends like the move toward IP and the shifting demands of their TV customers. In addition, many feel the market may also get a boost from deployment of 4K and other advanced picture formats and new customers in the market.
How will Turner Broadcasting, NBCUniversal’s CNBC and Sinclair Broadcast Group navigate television’s transition from baseband SDI to an IP environment? Senior engineering executives at all three companies participated in a roundtable interview about how they are making the move. Matthew Holcombe, VP, Turner Production Broadcast Engineering; Del Parks, SVP and CTO of the Sinclair Broadcast Group; and Steve Fastook, SVP of technical and commercial operations at CNBC, revealed how they’re currently deploying IP, why they are doing so and where they hope IP-based technologies will take their operations in the future. Highlights of that interview, produced for Grass Valley by NewsCheckStudio, are here. Full interview here.
Last year, Sinclair Broadcast Group decided to adopt Avid Technology’s MediaCentral Platform for news production and distribution at all of its 64 news-producing stations. Del Parks, Sinclair’s CTO, explains how standardizing on the technology will bring an end to the many workarounds and tricks needed to make disparate systems work together today; the influence of the changing content distribution landscape on TV news production and distribution; Sinclair’s desire to attract and keep talented TV journalists; and its goal of continually improving.
The Pearl group of nine major station groups and Sinclair have agreed to work with the consumer electronics giant over the next 18 months to develop and test new features and services that will support broadcasters’ evolving business models for the next-generation broadcast TV standard.
Lucy Rutishauser, David Bochenek, Del Parks and Don Thompson all add senior vice president to their business cards.
The group owner’s engineering VP, Del Parks, says that while strategy and tactics are continually evolving for how to best incorporate desktops, laptops, tablets and smartphones, they are an extension of the station’s brand, “and because eyeballs are definitely there, we have to be there.”
While the growing momentum behind so-called channel-in-a-box technology is intriguing and makes a lot of sense, some broadcast engineers say tech vendors have jumped the gun, racing to market with technology that is not mature enough for American TV station operations. “The single box units are now being utilized more for cable channels than anything else,” says Sinclair’s Del Parks. “At the end of the day, a TV station is probably a little more complex to the degree that it may need some specific pieces of equipment.”